2014年12月15日 星期一

裝備最強大的電郵推廣工具 - 響應式電郵模板!

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Responsive Email Template 電郵推廣聖誕節快將來臨了,你準備好把驚喜帶給顧客了嗎? 要準備好在聖誕節透過手機設備抓住商機,響應式 (Responsive) 電郵模板是你的必備武器!

什麼是 Responsive 電郵呢? Responsive 電郵模板能大大改善顧客閱讀電郵的體驗,因為它會自動調整電郵的大小,配合手機設備的尺寸,所以讀者在手機閱讀 Responsive 電郵時,不需以手指放大或縮小,就能一目了然電郵的內容。但是,它是如何增加銷售額呢?

還記得手機推廣的角色嗎? 手機帶來的銷售額佔 21.8%69% 顧客亦會透過手機購買假日禮品,三分一顧客亦表示希望從手機接收假日推廣資訊 (按此閱讀更多如何抓住假日商機 >>)。要抓住假日時機,增加手機銷售,以 Responsive 電郵模板配合的手機電郵推廣將會是最有效的工具。

Equip with the most powerful email marketing tool – responsive email template!

閱讀中文版本 >>

Responsive Email Template for Email MarketingChristmas is next to us! Are you ready to wow your customers? Get prepared to capture Christmas leads thru mobile! Responsive email template is a must for your holiday marketing.

What is responsive template? With responsive email template, your customers do not need to zoom in or out to read your email message. On the contrary, the responsive email will fit the mobile device size automatically, so that your customers can have the best email experience. But how can it help to grow sales?

Still remember the role of mobile sales? Mobile sales reaches 21.8% and 69% of shoppers do holiday shopping via mobile and one-third of shoppers prefer to receive holiday promotion thru mobile. (Click here to read more on how to grab holiday leads >>) To seize the holiday mobile sales, mobile email marketing with responsive email template will be the most effective tool.

2014年11月14日 星期五

在即將來臨的假期提高線上銷售額!

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Holiday_Email_Marketing中國「光棍節 – 雙十一」早前剛剛完結,八成的中國智能手機用戶都會在當天於線上購物,在去年,「光棍節」當天的銷售額高達 $57.5 億,而在剛過去的「雙十一」當天的銷售額必然超過這數字。Oops! 你錯失了「雙十一」的時機嗎? 不要緊,聖誕節快將來臨! 當 NRF 預測今年的假日銷售額會提高 4.1%,Shop.org 亦預測下一個假期節日的網路銷售額會上升 8 – 11%

當 71% 的顧客選擇只於網店選購商品,44% 的顧客會在網店選購假日禮品,這表示你一定要準備好你品牌的網路形象。不夠說服力嗎? 根據 Splashscore,40%顧客會於購物前在線上搜尋 12 種相關資訊,大約 50% 的顧客會在線上關注你的推廣優惠,而顧客在你的實體商店裡所花的每一元中,有 $0.36 被你品牌的網絡形象所影響。因此,如何在線上經營你的品牌,絕對能影響你的銷售額及訂單。

Boost online sales in the coming holiday!

閱讀中文版本 >>

Holiday_Email_MarketingDouble Eleven, the Chinese Single Day when 80% of Chinese smartphone users would do online shopping, has just passed. Last year, the sales amount reached $5.75 billion and it must be surpassed by the sales amount of this year. Oops! You missed Double Eleven? Never mind. Christmas is coming! While NRF predicts the holiday sales of this year will grow 4.1%, Shop.org also forecasts digital sales will increase 8 – 11% for the coming holiday season.

While 71% of shoppers choose to shop in online-only stores, 44% of consumers will do holiday shopping online. It means that you must get ready for your online presence! Still not convinced? According to Splashscore, 40% of consumers will do research online for 12 sources of information before making a deal. Around 50% of shoppers will keep track of your sales and promotions online. Your online presence can affect $0.36 of every dollar spent in your offline store. Hence, how you build up your brand online can really affect your sales and orders.

2014年10月18日 星期六

滴灌式營銷如何運作??

滴灌式電郵營銷Read English Version >>

在上一篇文章中,那 4 個例子已經說明了滴灌式營銷的力量,自動化的滴灌式電郵活動幫助你以最少的時間和精力,於適當的時機接觸顧客。但是,究竟要如何以電郵活動開始進行滴灌式營銷? 立即按照以下 5 步開始進行滴灌式營銷吧!


How does drip marketing work??

Drip email marketing_drip marketing閱讀中文版本 >>

In the last blog, 4 cases told you about the power of drip marketing. Automated drip email campaigns help you to reach your customers at right timing with least effort. Yet, how to start it with email campaigns? Follow the 5 steps below to start your drip marketing now!


2014年10月6日 星期一

帶領你的品牌進入顧客的日常生活

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你有從每 1 元支出賺取 40 元回報嗎? 如果沒有,你大概還沒展開滴灌式營銷 – 自動化的電郵推廣策略。滴灌式營銷能以極低成本,利用自動回覆運行。你只需要預先設定一系列的電郵活動,然後這些電郵就會被自動寄出。滴灌式營銷能以最少的精力建立你與顧客的關係,只要有一個可靠的電郵服務提供商配合,你只需預備一個電郵推廣的計劃,然後電郵活動就能自動滴入市場,為你增加利潤。

看看以下 4 間公司如何透過滴灌式營銷提高利潤及顧客參與度。

Drip your brand into customers’ lives

閱讀中文版本 >>

Have you earned $40 returns for every dollar spent in marketing? If not, you probably have not yet started Drip Marketing – Automated email marketing strategies. Drip marketing can be done using autoresponder with extremely low cost. You only need to schedule a series of email campaigns in advance and these campaigns will be sent out automatically. Drip marketing can build up relationship with your customers with least effort. With a reliable email service provider, you only need to prepare an email marketing plan. Then, the email campaigns will automatically drip into the market and drive revenue for you.

Let’s see how 4 businesses boost revenue & customers’ engagement through drip marketing.

2014年9月25日 星期四

利用社會認同效應增加電郵訂閱者

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A. 立即取得 30% 折扣 >>

B. 24,830 顧客已經取得 30% 折扣 >>


你會點撃哪一個選項呢? 根據 the Wall Street Journal,大部份人會選擇多數人選取的選項,這就是社會認同數據的力量,提及取得優惠的顧客數目的選項 B 正正是利用了社會認同的效應。社會認同是最有說服力的資訊,能推動人作出決定。它是如何幫助你改善電郵推廣呢?

Leverage social proof to grow email subscribers

閱讀中文版本 >>

A. Get my 30% discount Now >>

B. 24,830 shoppers have got 30% discounts >>

Which one will you click? According to the Wall Street Journal, most of the people will choose the one which is selected by the crowd. This is the power of social proof. Option B, with the number of shoppers who have got the discounts, has utilized the social power. Social proof is the most persuasive information driving people to make any decisions. So, how can it help improve your email marketing?

2014年9月15日 星期一

4 個推動顧客參與電郵推廣的方法


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根據 2014 Email Marketing Industry Census (Econsultancy)電郵推廣是提升投資回報率 (ROI) 的最佳渠道68% 的市場推廣員評價電郵推廣為良好甚至是極佳的市場推廣工具Econsultancy 亦指出電郵推廣所產生的利潤增加了 28%

現在離 2014 完結尚餘一季,你的電郵推廣成果如何呢? 先看看電郵推廣在 2014 首季的整體表現:

4 ways to drive customers’ engagement in email marketing


According to 2014 Email Marketing Industry Census (Econsultancy), email marketing is the best channel to grow ROI. 68% of marketers assess email marketing as a good and even excellent marketing tool. Econsultancy also points out that there is 28% increase in revenue generated from email marketing.

Now only one quarter left in 2014, how is your email marketing’s result? Let’s see the overall performance of email marketing in the first quarter of 2014

2014年9月8日 星期一

5 種提高顧客忠誠度的電郵

電郵推廣提高顧客忠誠度Read English Version >>

作為一個市場推廣員,你一定希望提升顧客忠誠度,是嗎? 超過 45% 的市場推廣員視電郵推廣為提升顧客忠誠度的工具。再者,用作改善顧客忠誠度的電郵往往能推動更高的參與度,例如電郵開啟率及點擊率。那你應該在電郵中包括什麼類別的內容呢? 看看以下 5 種能吸引你的顧客的電郵內容:

Here are 5 types of eDM boosting customers’ loyalty

閱讀中文版本 >>
Email_Marketing_Boost_Customer_Loyalty

As a marketer, you must want to boost customers’ loyalty, isn’t it? Over 45% of marketers regard email marketing as the tool of increasing customers’ loyalty. Moreover, eDM which is used for improving customers’ loyalty also drives higher engagement rate, i.e. email open rate and click rate. So, what types of content should you put in the eDM? Let’s see 5 types of email content which will captivate your customers:

2014年8月27日 星期三

6 個自動回復電郵提高 44% 利潤

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如果你具備自動化的電郵技術 –  自動回復功能 (Autoresponder) ,電郵推廣絕對是最具成本效益的市場推廣工具去推動 400% 投資回報率 (ROI)
   擁有越多 Autoresponders,你就能獲得更多銷售訂單
                                                                                             
- Perry Marshall
Autoresponder_automated_email_marketing75% 曾經使用 Autoresponders 的企業指出 Autoresponders 對他們的銷售及市場推廣業務十分重要。透過 Autoresponders,他們達到超過 45% 的平均電郵開啟率,甚至提高 44% 市場推廣所產生的利潤

更重要的是,Autoresponders 能被預定,或者由顧客特定的動作觸發,這表示你只需預早設定電郵發放時間及觸發條件,就準備好賺取利潤。

6 Autoresponders boosts 44% revenue

閱讀中文版本 >>

Email marketing is definitely the most cost-effective marketing tool to drive 400% ROI, if you have the automated email technology -  Autoresponder .  
 The more autoresponders you have, the more sales you’ll get over time.
                                                                                              - Perry Marshall  
Autoresponder_automated_email_marketing75% of corporations who have used autoresponders pointed out that autoresponders were vital to their sales and marketing. They achieved over 45% average email open rate and even boosted 44% of revenue generated from marketing via autoresponders.

Most importantly, autoresponder can be scheduled or triggered by customers’ specific actions. This means you can set all of the schedules and triggers beforehand and then you’re all set to reap
the profit.

2014年8月21日 星期四

Gmail 的 52 個快捷鍵


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你知道 52 Gmail 快捷鍵嗎?利用 52 個快鍵,你就能成為管理 Gmail 的專家。只需更改一個設定,你就能使用 52 個快鍵。

在設定中啟動鍵盤快捷鍵吧!

Here is the Gmail Cheat Sheet


閱讀中文版本 >>

Do you know all 52 shortcuts of Gmail? With 52 Gmail shortcuts, you can manage Gmail like a guru. Just change one of your settings, you can use all 52 shortcuts.

Let’s turn on the “Keyboard Shortcuts” in settings!

2014年8月12日 星期二

減低取消訂閱率及 SPAM 舉報率

Reduce_Email_Unsubscribe_RateRead English Version >>

你的取消訂閱率超過 1% 嗎? 如果是,你就要留意了。什麼原因導致取消訂閱? 又能怎樣避免它們?

先看看電郵用戶的習慣︰
  1. 75% 電郵用戶取消訂閱不相關的電郵
  2. 21% 讀者會以舉報垃垃郵件 (SPAM) 為取消訂閱的方法
  3. 43% 訂閱者會舉報由不可信的發件者名稱和電郵地址發送的電郵為 SPAM
  4. 69% 電郵用戶會根據電郵主題決定電郵是否 SPAM
  5. 35% 電郵用戶會根據電郵主題決定是否打開電郵

Lower unsubsription and SPAM report rate

Reduce_Email_Unsubscribe_Rate閱讀中文版本 >>

Is your unsubscribe rate over 1%? If yes, you should be alert to it. What are the reasons of unsubsription? How to get rid of them?

Let's see the habit of email users:
  1. 75% of email users unsubscribe irrelevant emails
  2. 21% of readers will complain the email as SPAM rather than click unsubscribe
  3. 43% of subscribers will report email as SPAM with untrustworthy sender name or sender email
  4. 69% of email users decide if the email is SPAM based on the subject line
  5. 35% of email users open the email based on the subject line

2014年8月1日 星期五

4 個製作線上問卷的貼士


上一篇文章介紹了發送問卷調查的好處,但是,用戶分類 (Segmentation) 的有效性亦會被資料收集的方法影響。這篇文章就會教你如何製作問卷,仔細閱讀吧!

4 tips of preparing online survey


In last blog, we have discussed about the benefits of sending survey. Yet, effectiveness of segmentation will also be affected by how you collect data. We will discuss about 4 tips of preparing survey in this blog. Here you go!

2014年7月25日 星期五

收集顧客反饋,提高顧客忠誠度

Read English Version >>
email_marketing_survey

想不到要發送什麼電郵給你的顧客嗎﹖線上問卷是一個很好的策略,能有效邀請你的客人參與,改善電郵活動的表現。4 個原因說明發送問卷是一個很好的電郵主題:

 1. 重新邀請不活躍的訂閱者 


根據 Informz,問卷調查能產生最高的電郵開啟率及點撃率組合,分別是 36.6% 及 33.39%。以吸引人的贈品或折扣配合,問卷調查一定能低成本重新邀請你的訂閱者參與,甚至提高再訂購的意欲。

Survey your customers to boost loyalty

email_marketing_survey

Don’t have any ideas of what to be sent to your customers? Online survey is good strategy to engage your customers as well as improve performance of email campaigns. Here are 4 reasons of sending survey:

 1. Re-engage inactive subscribers 


According to Informz, survey can generate the highest combination of email open rate and click rate, 36.6% and 33.39% respectively. Survey with attractive incentive can definitely re-engage your subscribers with low cost and even boost re-order.

2014年7月18日 星期五

讓你的業務在這夏季升溫吧!

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Summer Time! 68% 企業在夏季亦遇到銷售額下降的問題,你是不是其中之一呢? 不論你的業務是否與夏季有關,夏天是提升客戶忠誠度及銷售額的好時機。

 1. 夏季大減價及免費送貨 


如果你的業務與夏季有關,那現在是時候宣傳你的產品及服務了! 透過電郵推廣,你能提供一些折扣及優惠給訂閱者,以增加他們的忠誠度。如果你有經營線上購物網站,你亦可提供免費送貨服務。夏季是一個絕佳的時機提高銷售額及品牌知名度,以增加非旺季的再下單率。

Heat up your business this summer!

閱讀中文版本 >>

Summer Time! 68% of companies experience decrease of sales during summer time. Are you one of them? No matter you are summer business or not, summer is moment to boost customers’ loyalty and sales.

 1. Summer Sales with free shipping 


If you are summer business, then it’s your time to promote your products now. Through eDM, you can provide discounts or offers to your subscribers to grow their loyalty. Great to provide free shipping if you are running an online shopping cart too. Summer is a great time for you to boost sales and brand awareness which grow re-order rate in off-peak seasons.

2014年7月9日 星期三

Gmail 新增港式中文!


2 日前,Gmail 新設 13 種語言,包括:南非荷蘭語、亞美尼亞語、阿塞拜疆語、中文(香港)、法語(加拿大)、加利西亞語、格魯吉亞語、高棉語、老撾語、蒙古語、尼泊爾語、僧伽羅語及祖魯語。現在,Gmail 能支援多達 71 種語言,94% 的互聯網使用者都能利用自己的母語使用 Gmail

而究竟港式中文與台灣中文有什麼分別呢?Gmail 指出收件匣是台灣所使用的中文,收件箱是香港所使用的中文。你可以瀏覽至「設定」頁,感受港式中文!

Gmail is now available in Hong Kong Chinese!


2 days before, 13 new languages were supported in Gmail, including: Afrikaans, Armenian, Azerbaijani (Azeri), Chinese (Hong Kong), French (Canada), Galician, Georgian, Khmer, Lao, Mongolian, Nepali, Sinhala, and Zulu. Now, Gmail is availble in 71 languages in total, which cover 94% of Internet users.

So, what's the difference of using Hong Kong Chinese rather than Taiwanese Chinese? As Gmail points out, the display of inbox, 收件匣, which is used by Taiwanese is now replaced by 收件箱, which is used by Hong Kongers.

2014年7月7日 星期一

你個人化了你的訊息嗎 ?


個人化電郵內容
不論訊息內容是即將舉的活動,或是答謝他們的購買,個人化的訊息讓讀者感到親切感。當收件人收到為他們特製的電郵,能讓他們感到你的誠意。根據 eConsultancy, 94% 企業指出個人化能達到商業的成功。可是,當通用的訊息能導致市場推廣的失敗,70% 的公司仍然未有個人化他們的訊息。個人化是十分簡單,能根據用戶個人資料,例如姓名、性別、地點,及他們的線上行為或下線消費體驗。

Have you personalized your email messages?


Personalization
Sending personalized messages to your customers, whether to notify them about upcoming offers or thanking them for a purchase, gives the impression that your business cares for them. This is particularly true when different recipients receive different offers tailored to their individual shopping experience. As per eConsultancy, 94% of corporations point out that personalization can lead to business success. Yet, while generic email messages can turn your marketing into failure, 70% of companies still don’t personalize their email messages. Personalization is simple and can be done based on users’ profile, i.e. name, gender, location, and their online behaviors or offline consumption experience. 

2014年6月25日 星期三

我應該何時發送電郵才能取得最高的參與率?


很多電郵推廣員並不確定他們應該何時及多久發送一次電郵推廣,什麼時候是最佳傳送時間呢﹖星期一早上﹖星期五傍晚? 24% 的電郵都在發送後首個小時被開啟,而電郵開啟率在電郵發送後的第 2 個小時已經會大跌 14%,並持續下降,你絕不會想錯過首個黃金時段。但是,何時是讀者會打開電郵的黃金時段﹖以下是 2 個有關發送電郵時間的貼士:

When should I send eDM to drive highest engagement rate?


Many eMarketers are not sure when they should send out eDM and how often they should send. What’s the best time to send? Monday morning? Or Friday evening? 24% of eDM is opened in the first hour after delivery. The open rate will drop dramatically by 14% in the second hour and keep dropping if the eDM is not opened in the first hour. You won’t want to miss the golden first hour. But, when is the golden hour that users will open the eDM? Here are 2 tips about the timing of eDM.

2014年6月20日 星期五

我應該多久發送一次推廣電郵?


要達到成功的電郵推廣,決定發送電郵的頻率是十分困難的。如果電郵太頻繁,讀者會感到煩擾,甚至取消訂閱 (54% 電郵用戶由於過份頻繁的電郵取消訂閱)。另一方面,如果電郵太疏,讀者或會忘記你。根據 HongKong Post Comparative Media Study,大部份電郵用戶選擇每個月收取一次推廣電郵。但是,這在每個個案中都是不同的,以下是 2 個優化電郵發送頻率的方法:

How often should I send out eDM?


It’s difficult to decide the frequency of eDM campaign in order to achieve successful email marketing. If the eDM is too frequent, readers may get annoyed and unsubscribe (54% of email users unsubscribe due to frequency). On the other hand, if you send eDM too few, readers may even forget you. According to HongKong Post Comparative Media Study, most of the email users prefer to receive eDM once a month. However, it varies in every case. To optimize the frequency of eDM’s blasting, here are two solutions.

2014年6月18日 星期三

如何應對 Gmail 的取消訂閱連結?


在 2014 的首半年,Gmail 新設置了一個取消訂閱按鈕於寄件者名稱及寄件者電郵旁,這表示收件人能隨時以一「按」取消訂閱,你亦會在三天內收到取消訂閱的要求,並協助 Gmail 處理。不要擔心,這不會減少你的潛在商機,反而減少了讀者投訴,改善電郵傳遞率。

How to cope with the Unsubscribe link added by Gmail?


Gmail_unsubscribeAt the beginning of 2014, Gmail added an unsubscribe link next to the sender name and sender’s email address. This means that recipients can unsubscribe whenever they want by just clicking the unsubscribe button. Within 3 days, you will receive the unsubscription request and the request will be processed. Don’t worry. This will not lead to decrease in your potential leads, but to reduce complaints and help improve deliverability.


2014年6月13日 星期五

挽留現有客戶並獲得新客源

挽留現有客戶並獲得新客源
你知道獲得一個新客戶的成本是多少嗎﹖你一定知道的是︰十分昂貴,十分困難。讓我告訴你一個事實:獲得新客戶的成本是挽留現有客戶的成本的 10 。但是,63% 的推廣員仍然以獲得新客戶為市場推廣的目標,忽略了培養與現有顧客的關係。當挽留現有客戶的成本低 10 ,花費預算取得新客戶並不化算。再者,只要提高現有客戶的忠誠度,你將會獲得免費,而且十分有說服力的代言人:你忠誠的客戶。

根據 the White House Office of Consumer Affairs,一個客戶會把負面的經歷傳遞給 9-15 。但是,如果你提供極好的服務經歷給顧客,他們的推薦比傳統市場推廣工具更能推動高 3-5 倍的轉換率。如果你只集中在提高銷售額,你會損失現有客戶所帶來的潛在商機 (而每個現有客戶價值高達美元 243)。取而代之,你應該了解你的客戶,找出你的產品或服務如何滿足他們的需要,甚至改善他們的生活。

Retain existing customers to acquire new customers

Acquire_new_customers_thru_existing_customers
Do you know how much the cost of customer acquisition is? You definitely know: it’s expensive and not easy. Let me tell you one truth: the cost of customer acquisition is 10 times of the cost of customer retention. Yet, 63% marketers still regard new customer acquisition as their marketing goal and they may overlook the relationship with customers after consumption. This is not cost-effective while the cost of customer retention is 10 times lower. Moreover, by boosting the customers’ loyalty of existing customers, you will gain free and the most powerful, persuasive spokesperson: your loyal customers.

As per the White House Office of Consumer Affairs, a customer will spread their bad experience to 9-15 people. However, if you provide a customer with great experience, conversion rate will be driven 3-5 times higher by their recommendations, compared with traditional marketing tools. If you just focus on boosting sales amount, you will lose the potential leads which can be generated by current customers (and the value of existing customers is USD243 each). Instead, you need to understand your customers and find out how your products or services can fit their needs and even improve their lives.

2014年6月4日 星期三

4 步建立許可式電郵名單


許可式電郵名單是成功的電郵推廣所必須的,發放電郵前必先取得電郵用戶的許可,要不然你就不能從電郵推廣取得成果,甚至要為不正當的電郵推廣付出代價。永遠不要從第三者購買或租賃電郵名單,然後在沒有電郵用戶的授權下發放電郵給他們。沒有授權的電郵名單,只能產生低於 0.1% 的交易完成率,所以投放在沒有授權的電郵名單,只會浪費你的資源。立即以 4 步建立許可式電郵名單。

4 steps to build up Permission Based Email List


Permission Based Email List is a must of successful email marketing. Permission is necessary to be obtained before sending eDM or you will get no return back and even pay for the cost of improper email marketing. Never purchase or rent email list from third party and just spam email users without their permission. Lower than 0.1% of deals can be closed from unauthorized email list. Hence, investing in unauthorized email list is definitely wasting your budget. Let’s build up permission based email list in 4 steps.

2014年5月26日 星期一

重新邀請不活躍讀者參與

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Reengage_inactive_subscribers如你的訊息能被順利地寄到收件箱,恭禧你!你已經解決了電郵推廣中最大的困難了。但要達到有效的電郵推廣,還須解決一個問題,就是﹕如何能使收件人打開並閱讀你的電郵?

第一步是定期從電郵名單移除不活躍的訂閱者,TBC Corporation 是其中一個透過移除不活躍的訂閱者,提高差不多 40% 電郵傳送率的成功例子。由於電郵信箱提供者會以收件人參與度評價寄件人名聲,及評定寄件人是否在發送垃圾郵件,所以移除無效或過時的用戶能提高信用分數,改善郵件傳送率,把郵件傳送到收件人的收件箱。例如,如何能傳送郵件到 Gmail 的主收件箱?答案是提高收件人參與度。Gmail 會根據收件人的參與度,決定把你的郵件分類到哪個類別。

Reengage inactive subscribers now


Reengage_inactive_subscribersYour message has gotten into your customers' Inbox. Congratulations! You've tackled one of the great difficulties of electronic marketing. There's just one hurdle. How do you stay in that Inbox, and increase your chances of getting read?

The first step is to regularly separate inactive subscribers from your email list. TBC Corporation is one of the successful case whose delivery rate of eDM campaign increases by almost 40% by removing inactive email users. Since many email providers score your sender reputation based on users’ engagement, removing invalid users can help raise your score and improve your messages' chances of reaching an Inbox. For instance, how to reach the primary inbox in Gmail? The answer is to boost recipients’ engagement rate. Gmail will determine how your email goes depending on engagement level. 

2014年5月20日 星期二

健康電郵名單的重要性

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以過時或購買的電郵名單發放電郵,只會浪費你的努力和時間,更甚者,會影響你品牌的名聲。不少商家亦發現合時及優質的電郵名單對電郵推廣有很大作用,以下是 3 個原因。

 1. 顧客意願 

The importance of good email list hygiene

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Spreading your message to an old or purchased email list not only wastes your effort and time, but also potentially harms your brand's good name. More than ever, businesses are finding it vital to keep their lists up to date and free from redundant addresses. Here are 3 reasons.

 1. Consumers’ preference 

2014年5月14日 星期三

5 個 eDM 編碼貼士


Read English Version >> 

 1. 使用表格 (Table) 


電郵的風格 (Style) 是製作設計電郵中最難處理的一環,這是因為不同電郵用戶端會以不同方法解讀編碼,有些電郵用戶端甚至會忽略 Style 的編碼。因此,採用被廣泛電郵用戶端支援的 Table 是編寫 Style 的最佳做法。但是,不要只為 Table 設定 Style,取而代之,為每一個單元 (Cell) 設定 Style
<table cellspacing="0" cellpadding="10" border="0">
        <tr>
                <td width="80"></td>
                <td width="280"></td>
        </tr>
</table>                                           (Campaign Monitor)
再者,確保在 Table Cell 中沒有多餘的空白位置,因為一些電郵用戶端會在 Table 周圍加上邊界及充,若 Cell 內有過多的空白位置,就會影響你的整體設計。

5 Golden rules of coding eDM


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Here are 5 coding tips you must not ignore when creating eDM.

 1. Use Table 


Styles in emails are the most difficult stuff to be handled in creating eDM. It is because email clients will read the coding in different ways. Some of the email clients even ignore the style coding. Therefore, table, which is widely supported by email clients, is recommended for coding style. Yet, do not set the style for the table only. Instead, set the style for each cell.
<table cellspacing="0" cellpadding="10" border="0">
        <tr>
                <td width="80"></td>
                <td width="280"></td>
        </tr>
</table>                                                   (Campaign Monitor)
Moreover, make sure there is no whitespace which is not necessary in table cells. Some email clients will put extra margin or padding around the table, and thus affect your overall design.

2014年5月7日 星期三

4 個你必須知道的設計電郵圖片貼士

email_design_tipsRead English Version >>

每一個電郵推廣員都希望創作一個吸引的電郵,在讀者打開電郵的一剎那,奪得讀者的注意力。但是,複雜的設計、或是忽略了一些設計細節,都會破壞你花在設計電郵設計上的努力。以下是 4 個關於電郵圖片的貼士,在設計電郵前先認識它們吧!

4 design tips you must know for using images in eDM


email_design_tips閱讀中文版本 >>
 
Every email marketers wish to create an eye-catching eDM which catches readers’ attention once they open the eDM. Yet, too complex design or design without cautions can destroy your effort. Here are 4 tips regarding images you must know before creating an eDM.


2014年4月28日 星期一

4 步即可在電郵活動中分享更多圖片及影片


Read English Version >>

作為電郵推廣員,你或有很多吸引的內容,希望與你的讀者分享。但是,你亦明白你不能把它們都放到電郵中。作為 UFOSend 的用家,只要 4 步,你就可以更多有趣的內容豐富你的電郵,只需使用 merge tag,你的讀者就能以一下點撃獲得更多獨一無二的圖片與片段。

4 Steps to enrich your email


As an email marketer, you may have lots of compelling stuff which you would like to share with your audience. Yet, you also know that you can’t put all of them in your email. As UFOSend users, you can enrich your email by sharing more pictures and files with your subscribers in 4 steps. By using merge tag, your readers can get unique images and videos by only one click.

2014年4月24日 星期四

7 個創作出色電郵內容的貼士


電郵的內容能決定你的電郵推廣是否成功。有些推廣員投訴他們從電郵推廣所得到的是﹕取消訂閱。然後,他們就評價電郵推廣是一個無效甚至無用的推廣工具,這絕對是一個天大的誤會。導致取消訂閱的是電郵內容、名聲、甚至是電郵活動的頻密程度。讀者能從寄件者名字辨認你嗎﹖你有寄相關的電郵內容給對的人嗎﹖你有實現在讀者訂閱電郵時,你所許下的承諾嗎﹖更重要的是,你有在發放垃圾郵件嗎﹖試想想這些問題,你就會明白導致取消訂閱的原因是什麼。

先從電郵的內容開始吧,大部份的推廣員面對電郵內容時已經卻步,但你千萬別停止,只要知道以下 7 個方法,你就能從電郵推廣驅動更高的回報。

7 golden tips of creating stellar email content


Content of your eDM is quite decisive to the success of email marketing. Some marketers complain that what they get from email marketing is: unsubscription. Then, they rate email marketing as ineffective and even useless marketing tool. This is definitely a huge misunderstanding. What cause unsubscription are email content, reputation and even frequency of eDM campaign. Can readers recognize you via sender name? Are you sending relevant email to right audience? Have you realized what you promised to give readers when they subscribe your newsletter? Most importantly, are you spamming users? Try to think of these questions and you will understand what the causes of unsubscription are.

Let think of what content should be written in one email first. Most of the marketers stop at this step. Hey! Don’t do that! Just make sure you know 7 rules below. You will be able to drive higher return on investment from email marketing.

2014年4月17日 星期四

使用個人電郵為寄件者,大大降低電郵傳達率

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Email_Client永遠不要以私人電郵地址為電郵活動的寄件者,例如 @yahoo.com@google.com,或 @hotmail.com。使用私人電郵地址會降低電郵傳送率,或使你的電郵被傳送至垃圾郵件 (SPAM) 文件夾。

Using personal email as sender drops email deliverability

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Email ClientsNever use personal email, say @yahoo.com, @google.com, or @hotmail.com, as your sender in eDM campaign. Using personal email as sender can drop email deliverability and direct your emails to SPAM folder.

2014年4月11日 星期五

從 Samsung Galaxy S5 的推出中抓緊潛在商機

Samsung Galaxy S5
Samsung Galaxy S5
Read English version >>

Samsung Galaxy S5 今日在香港正式發售,最注目的新特點一定是與 PayPal 的合作。配合 S5 的指紋掃描器,用戶不需輸入密碼,就能透過 PayPal 進行更安全的付款。用戶利用他們的指紋,就能更方便及安全地進行線上購物,因為他們不再需要在手機上儲存密碼 (這能減低遺失手機的損失,小偷不能盜取你的資料)。

這新特點最重要的影響是更多的用戶會在手機進行線上活動,而不是在桌上型電腦。由於很多線上商店都採用 PayPal 作為付款閘口 (PayPal 在全球擁有 1.4 億活躍用戶,在 2013 年的手機支付量已達到 270 億美元,並持續上升),Samsung 與 PayPal 的合作無疑會推動更多用戶在手機購物,進行大部份線上活動。這代表什麼﹖作為網上商店推廣員,試想想線上購物的步驟:

Grab potential leads from the release of Samsung Galaxy S5

Samsung Galaxy S5
Samsung Galaxy S5
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Samsung Galaxy S5 is released today in Hong Kong. The most noticeable new feature must be the partnership with PayPal. With S5’s Finger Scanner, users can make more secure payments via PayPal without entering password. It’s much more convenient and secure for users to shop online as passwords are no longer required in mobile. It reduces the loss incurred by losing mobile as no one can steal your password.

The most important implication of this new feature is that more and more users will have online activities in mobile rather than desktop. As many online shopping carts adopt PayPal as payment gateway (there are more than 142.6 million active PayPal users worldwide, mobile payment volume of PayPal already reaches 27 billion US dollars in 2013, and keep rising), Samsung’s partnership with PayPal will definitely drive more mobile shoppers and more online activities will happen in mobile. What does this mean? As an online shop marketer, let’s think of the steps of online shopping:

2014年4月9日 星期三

UFOSend 製作 SPAM-free 電郵指引 [Part 2]

No more SPAM problemRead English version >>

上一篇文章解釋了你應該如何處理電郵中的圖片,而這篇文章將承接上篇文章,繼續介紹多 3 個擺脫 SPAM 過濾器的技巧,讓你在製作電郵時使用。繼續創作 SPAM-free 電郵吧!

Definitive guide of creating SPAM-free email [Part 2]

No more SPAM problem閱讀中文版本 >>

The previous blog explains how you should handle images in email. This blog will then continue share 3 more tips to get rid of SPAM when you are making email. Let’s continue to create SPAM-free email.

2014年4月7日 星期一

UFOSend 製作 SPAM-free 電郵指引 [Part 1]

SPAM 過濾器 SPAM filterRead English version >>

如果要寄電郵到收件人的收件箱,而不是垃圾郵件箱,你在設計電郵時已經需要留意電郵的結構內容,特別是你花心機設計的吸引人的圖片。要是你的圖片導致你的電郵被傳送到垃圾郵件箱,或者甚至被網絡服務提供者 [ISP] 封鎖,你可以怎解決呢?以下是 3 個處理電郵圖片的策略,協助你解決垃圾郵件 [SPAM] 的問題。

UFOSend definitive guide to SPAM-free email [Part 1]


To reach your audience in their email inboxes rather than SPAM folder, you have to design the email with cautions, especially for the eye-catching images which you must have paid lots of effort on. What if your compelling images make your email into SPAM folder or even being blocked by internet service providers [ISP]? Here are 3 tactics of how to put images in your email in order to get rid of SPAM.


2014年4月4日 星期五

電郵推廣如何創造高質素商機﹖

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獲得更多高質素的商機是很多電郵推廣員的目標,透過電郵推廣,寄出個人化及相關的電郵能有效地接觸更多高質素的商機,達到口碑營銷。但是,很多電郵推廣員就算 花費大量金錢購買或租借名單,亦 不能 擴展客源,創造新的商機。

原因很明顯,購買或租借的名單上的用戶未必是適合你的顧客,或者他們甚至對你的產品或服務完全不感興趣。試想想,你會聆聽甚至相信一個不熟悉的品牌嗎﹖我會忽略所有我所不熟悉的品牌給我的宣傳訊息。根據 Forrester Research,只有 20% 顧客會聆聽品牌給他們的訊息,無論品牌是熟悉或不熟悉的,他們只當那些宣傳訊息是廣告。在顧客願意與你溝通前,必須給予他們有用的訊息,建立信任及忠誠度。

How does Email Marketing create new quality leads?

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Reaching more quality leads must be the aim of many email marketers. Thru email marketing, word-of-mouth marketing and more and more quality leads can be approached effectively by sending personalized and relevant email. However, many email marketers fail to grow their customer base and create new leads even they spend a lot purchasing or renting data list from vendors.

The reason is obvious. Users in the data purchased may not be your targeted customers and they may be even totally not interested in your business field. Just imagine, will you listen to an unfamiliar brand and even believe in it? I just ignore all the brands I do not know before. According to Forrester Research, only 20% of consumers will listen to what a brand says, no matter they know the brand or not. They just regard saying from a brand as advertisement. Trust and loyalty are necessary before asking the customers to talk with you.

2014年3月28日 星期五

立即透過電郵推廣建立客戶忠誠度及持久的關係


你預計能從電郵推廣獲得什麼呢﹖能以更多金額更大的訂單,得到在不同社交媒體中最高的投資回報率 [ROI] (以 $1 投資賺取 $40 收入)﹖電郵推廣所帶來最珍貴的回報其實是顧客忠誠度,並協助你達到口碑營銷。可是,很多電郵推廣員都忽略了電郵推廣所建立的顧客忠誠度。事實是只要你增長顧客忠誠度,達到口碑營銷,你的市場推廣就會自動化,因為你忠誠的客戶會為你宣傳品牌。在這過程中,電郵推廣能為你擔當增長顧客忠誠度挽留客戶的角色。

Grow customer loyalty and lasting relationship via Email Marketing now

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What do you expect from email marketing? Highest ROI ($40 revenue for only $1 investment) among different social media via more and larger orders? The most valuable return from email marketing is actually customer loyalty, which leads you to word-of-mouth marketing. Many email marketers overlook the customer loyalty that email marketing grows. However, the fact is that once you grow customer loyalty and achieve word-of-mouth-marketing, your marketing becomes automatic as your loyal customers will promote your brand for you. In this process, email marketing can work to grow customers loyalty as well as retain customers.

2014年3月24日 星期一

8 個達到成功電郵推廣的關鍵

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很多推廣員都不清楚電郵推廣的威力,有些電郵推廣員亦因為找不到電郵推廣的有效性而選擇放棄。但是,要達到有效的電郵推廣是需要適當的策略配合的,而這些策略往往都被電郵推廣員忽略。

來看看 8 個達到成功電郵推廣的關鍵

8 Steps to Successful Email Marketing

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Many marketers do not know how powerful email marketing is. Some email marketers give up email marketing as they do not find the effectiveness from it. Yet, proper strategies are necessary to achieve effective email marketing, and these strategies are always neglected by email marketers.

Let’s see 8 Steps to Successful Email Marketing!

2014年3月20日 星期四

追蹤量度你的電郵推廣有多成功吧!

電郵追蹤報告Email measurement

超過 30% 電郵推廣員都忽略追蹤報告的重要性,他們只寄出電郵而不分析收件人的活動。但是,追蹤報告是極大化電郵推廣的利潤的不二法門,它是進行電郵用戶分類改善評價電郵活動的先行提件。


Measure your success of email marketing!

Measurement_Email_Marketing
More than 30% email marketers overlook the importance of measurement. They send out the email and do not analyze the recipients’ actions. Yet, measurement is a must to maximize the revenue reaped from email marketing. It’s the prerequisite of segmentation, improvement as well as evaluation of eDM campaign.


2014年3月18日 星期二

有效的電郵推廣策略 – 電郵用戶分類

Segmentation 電郵用戶分類

電郵用戶分類 (Segmentation) 是創造相關及參與度高的電郵內容所必須的,因為每個客戶都是獨一無二的,所以把相關的電郵在適當時間寄給有興趣的讀者才能轉換讀者為商機。電郵用戶分類是滿足客戶需要的必要步驟,把你的聯絡名單根據相似的特點分類,才能協助你特別製作相關及有價值的電郵內容給讀者,獲得稱讚。

電郵推廣用戶分類的表演 Email Marketing Segmentation Performance嘗試回想你個人的電郵行為﹕你會打開經常寄給你相關及有趣的電郵的寄件者所傳送給你的電郵,對嗎﹖相關的電郵不止提升寄件者名聲改善傳送率減少 SPAM 舉報,它亦能吸引讀者參與,提升 8% 點撃率,與沒針對性的電郵活動相比,平均只能產生 3% 點撃率。

Powerful email marketing strategies - Segmentation

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SegmentationTo create relevant and engaging email, segmentation is a must in email marketing. Send right content to right person at right time as every customer is unique. Segmentation is necessary to reach customers’ need. Segmenting your send list into groups with similar particulars enables you to tailor make relevant and valuable email content to wow your audience.

Email Marketing Segmentation Performance
Just think of your personal email behavior: you will open email from a familiar sender who tend to send you relevant and compelling email, right? Relevant email content not only augments your sender reputation and thus drives delivery rate and reduces SPAM complaint rate, it also captivates users and induces 8% click rate, compared to untargeted eDM campaign, only 3% click rate is generated on average.

2014年3月17日 星期一

你不知道的 5 個影響寄件人名聲的因素

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eDM_SPAM_issue83% 的電郵傳送問題均是由寄件人名聲導致,不止收件人,ISPs (Internet Service Provider 互聯網服務提供商) 亦會根據你的名聲決定是否接收你的訊息。若你被 ISPs 評定為不可信的寄件者,你的電郵將會被傳送至垃圾郵件 (SPAM) 文件夾。看看 5 個決定寄件者名聲的因素。

  5 個影響寄件者 / IP 名聲的因素 


1.  高 SPAM 舉報率 


當收件人舉報你的電郵為 SPAM,他們的郵箱提供商會把你的電郵地址列為黑名單,封鎖所有你寄給收件人的電郵。郵箱提供商亦會計算你被舉報為 SPAM 的次數,每當電郵用戶舉報你的電郵為 SPAM,都會影響郵箱提供商如何處理你發出的電郵,例如把你所寄出的電郵直接傳送至 SPAM 文件夾或是用戶的收件箱。
* 僅記你的 SPAM 舉報率不應該超過 0.1%

Here are 5 determinants of sender reputation which you don’t know


eDM_SPAM_issue
83% of deliverability issues are caused by sender reputation. Not only recipients, ISPs will also determine whether to accept your message based on your reputation. Your email will be delivered to SPAM folder if ISPs rate you as untrustworthy sender. Let’s see 5 factors determining your IP reputation.

  5 determinants of sender / IP reputation 


1.  High SPAM complaint rate 


When a user marks your email as SPAM in their Inbox, their mailbox providers will blacklist your email address, blocking any of your future emails to that user. Mailbox providers also measure the amount of spam complaints your email addresses receive over time. Every time a user marks your email as spam, it counts towards their mailbox provider's decision whether to mark all emails from your domain as spam or send them through to inboxes.
* Remember that your SPAM complaint rate should not over 0.1%