2014年1月29日 星期三

如何設計電郵主題,避免成為垃圾郵件?

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一個精心設計的電郵主題不只能抓住訂閱者的注意力,亦能避免電郵跌入垃圾信箱。只須避免以下事項:

  • 使用大寫字母及過量標點符號
    • 這會使你的電郵被過濾,而且造成對讀者大喊大叫的感覺,令你不能傳遞訊息

  • 使用令人震驚的字詞,例如「緊急」、「急切」和「最後機會」等
    • 過份誇大會使讀者卻步,失去打開電郵的動力

  • 使用會觸發垃圾郵件過濾器的字句 (SPAM words),例如「CALL NOW, FREE, CASH BONUS, SAVE $, WORK FROM HOME, ACT NOW, ATTENTION, AFFORDABLE」

How to avoid being SPAM by creating a SPAM-free subject line?

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A well-designed subject line not only catches subscribers’ attention, but also avoids your email being delivered to SPAM folder. Just make sure you DO NOT DO anything below:

  • Use all CAPITAL letters and punctuation!!??!!??!!
    • This does not merely turn your email as SPAM and this looks like yelling at your readers

  • Use astounding words i.e. URGENT, EMERGENCY, LAST CHANCE
    • Do not be too exaggerative as this will let subscribers down

  • Use SPAM trigger words i.e. CALL NOW, FREE, CASH BONUS, SAVE $, WORK FROM HOME, ACT NOW, ATTENTION, AFFORDABLE

2014年1月27日 星期一

6大電郵主題貼士 - 如何以電郵主題吸引讀者?

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如何創造有趣的電郵主題?

開啟郵件前,收件人首先見到的就是寄件人名稱及電郵主題,這兩者能影響你是否能成功地把訊息傳遞給讀者。64% 的電郵使用者認為,有趣的電郵主題是他們開啟電郵的主要原因。若電郵主題能引起收件人的好奇心,這必定能增加電郵開啟率及點擊率。

1. 簡短而清晰的電郵主題
  • 電郵主題的長度能影響電郵開啟率及點擊率,一個清晰的電郵主題能容易地抓住讀者的注意力。

6 Tips of writing a catchy subject line - Deliver messages with eye-catching subject line now

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 How to write effective subject lines for email marketing? 


A compelling headline is as important as a sender name. They are the first and second field which the recipients experience before opening the message. 64% of email users open an email based on the subject line. An impressive subject title can enhance open rate and click rate by explaining why the recipients should read your email.
1. 2S&2C: Keep the subject line short & simple and clear & concise
  • The length of email subject line can affect both open rate and click rate. A concise subject line can catch email users’ attention easily.  

2014年1月20日 星期一

如何建立可信任的寄件者?

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你會開啟誰寄給你的電郵呢?

 

電郵寄件者







寄件者名稱是收件人從你的電郵中見到的第一部分,一個可信的寄件人名稱除了能幫助你把訊息傳遞給收件人,亦能協助你建立品牌意識及可信任的客戶關係。試想像一下,你會開啟一封來自陌生的寄件者,如寄件者 B 的郵件嗎﹖多數收件人會直接刪除陌生寄件者寄出的郵件,更甚者,會舉報郵件為垃圾訊息,影響你的名聲。

Be a trustworthy sender - Clearly state your brand name in sender name

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Do you know how important it is to clearly state your brand in sender name?

Email Sender






Which email will you open?

Sender name is the first element that the recipients experience from your email. Using effective email from name helps to reach audience and grow brand awareness effectively. It can build up trustful relationship with your valued customers. Most of the recipients will delete the email if they cannot recognize the sender (sender B). Even worse is that the recipients may report your email as SPAM if they regard the sender as not trustworthy. 

2014年1月17日 星期五

利用電郵推廣把陌生人轉換為你推廣員吧!

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在上一篇文章中,你已經知道電郵推廣的威力有多大了,但是,你可能還是不相信你能從電郵推廣中得到巨大的利益。現在,看看如何配合良好策略,進行電郵推廣,建立良好客戶關係。

顧客的喜好

首先,市場推廣員計劃策略時,需要考慮的第一個因素是顧客的喜好,而電郵正是大部份顧客希望與企業接觸的渠道。

你知道全球有多少個電郵帳戶嗎?

Convert strangers into promoters via email marketing

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In the last blog, you have already read about the amazing power of email marketing. But, you may still not believe how you can earn the enormous revenue from email marketing. Now, let’s see how email marketing helps establish customer relationship with good strategies.

Customer Preference

The most important factor that marketers should consider in first step must be customer preference.

Do you know the total number of email accounts in the world ?