2014年2月24日 星期一

Facebook 收購 Whats App,會對 eMarketing 造成什麼影響呢?


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eMarketing News - Facebook 收購 Whats App
Facebook 前日以 1474 億收購 Whats App,大家有什麼想法呢? 如你有以 Whats App 推銷產品或服務,你或者要考慮一下此次收購會否對將來的推銷策略有所影響了,例如 Whats App 的服務質素或 Whats App 的收費制度改變。
 
現時 Whats App 3 百萬香港用戶,超過 4 5千萬全球用戶
  • 這次收購會影響 Whats App 用戶數目嗎? Whats App 用戶數目影響你可以瞄準你的市場大小。
  • Whats App 的服務能維持穩定嗎? 寄出訊息的延遲,甚至失敗,會大大影響你的市場推廣策略。
  • Whats App 採取新的收費制度,會否影響 Whats App 推廣的成本?

What’s the impact of Facebook's acquisition of Whats App?


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eMarketing news - Facebook buys Whats App

What do you think of Facebook's acquisition of Whats App? If you are promoting products or services via Whats App, you may need to prepare for the impact of the acquisition on your future marketing strategies. For example, the service quality and charges of Whats App, etc.

 
Now, there are 3 million Hong Kong Whats App users and over 450 million global Whats App users…
  • Will the acquisition boost or reduce the number of users? Number of Whats App users affects the market size which you can target.
  • Will the service of Whats App remain stable? Delay of even failure to send message can largely affect your marketing strategies.
  • IWhats App adopts new charge mechanism, will this affect the cost of Whats App marketing?

2014年2月17日 星期一

利用 Preheader 邀請收件人開啟電郵,增加 19% 電郵開啟率

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電郵 Preheader




Email Preheader 顯示在電郵主題後,可被視為電郵主題的延伸。一個引人注目的 Preheader 能大大提高電郵開啟率及點撃率。 
包括 Preheader 的電郵能提升 19% 電郵開啟率
但是,45% 電郵推廣員都忽略了 Preheader,他們僅僅附上電郵的網頁版本的連結,或是電郵內容的第一句,更甚者,會重複電郵主題,這些都不能吸引收件人開啟電郵。可是,一個有意義的 Preheader 能使你的電郵從擁擠的收件箱奪得讀者的注意力。

Drive 19% email open rate with a preheader

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Email marketing tips: Email preheader




Email preheader displays next to the subject line in recipients’ mailbox. It can be regarded as an extension of the subject title. An informative preheader can boost open rate and click rate. 
Email with preheader: 19% Higher open rate

Yet, 45% email marketers overlook the preheader. They may simply include a link to web version of email, or the first line of machine-readable content of email in the preheader. Some marketers may even repeat the subject line in preheader. These will not entice recipients to open your email. On the other hand, a juicy preheader can help distinguish your email from the crowded inbox.

2014年2月10日 星期一

如何設計動作按鈕,喚起讀者的行動與興趣?

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什麼是動作按鈕 Call-to-action [CTA] ?

設計動作按鈕提高轉換率

CTA 是一個可引領讀者作特定動作的按鈕,例如使讀者獲得更多相關資訊、瀏覽相關的網頁或購買產品。每封電郵必須具備 CTA 來提升讀者的參與度,增加商機。設計 CTA 時,需要注意 8 大要點:

1.    位置
CTA 放置在電郵的當眼位置,例如電郵的頂部及中間的位置抓緊讀者的注意力,不要期望讀者移動卷軸去尋找 CTA。你可以於電郵底部重CTA推動讀者按下按鈕。另外,預留一些空間在 CTA 的周圍能突顯 CTA,使讀者能快速注意並按下按鈕。

8 tips of igniting your readers’ interest with call-to-action


What is a Call-to-action [CTA]?

http://u2.ufosend.com/marketing/send_list_registers/form/7

CTA is a clickable button urging readers to take specific actions, for example, viewing more details, visiting external website or purchasing products, etc. It is essential for engaging your readers and converting them into leads in an email campaign. Here are 8 tips of creating a high-converting CTA.

1.    Location

Locating CTA above the fold, i.e. at top & centre column of the email, can grab readers’ attention within a glance. Do not hide the CTA or expect readers to scroll down to find the CTA by reading the whole email. You may repeat your CTA at the bottom of the email to urge users to take action. Also, leave some space around the CTA helps to visualize the CTA.

2014年2月3日 星期一

5 大建立訂閱表格的貼士 -優化訂閱表格以最大化轉換率

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79% 電郵推廣員使用訂閱表格建立名單,但你或者不知道訂閱表格的設計如何影響訂閱率,除了實際的回報,簡潔的設計能有效地提升訂閱者數量。以下是 5 個製作高轉換率的訂閱表格貼士:


  • 簡單 - 不要索取用家太多資訊
    • 只需取得用家必須的訊息,例如﹕電子郵件地址及姓名。一張複雜的訂閱表格會令人感到煩擾,不能吸引用家登記資料。
Maximize_conversion_signup_form_in_eDM
減少表格項目能有效增加轉換率
(來自: Socially Stacked)
  • 獎勵用家 - 給予用家登記的動力
    • 試想像為什麼用家應該訂閱你的電子通訊,如果沒有有價值的回報,他們亦不會填寫你的表格。如果登記後他們找不到會籍或電子通訊的價值,他們亦會退出會籍或取消訂閱。你可定期給予用家促銷活動的資訊,或是其他有用的回報,給予用家與你維持關係的動力。

Build up your list with high-converting signup form - Maximize conversion by optimizing signup form

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79% of marketers grow their lists using signup form. You may not know how the design of signup form can affect the number of subscribers. Apart from rewarding, simple and concise design boosts subscription or registration effectively. Here are 5 skills which help you to build up a high-converting signup form.

  • Keep it Simple
    •  Do not ask for too much information.
    • Only ask for the necessary information, for example, email address and name. A complex signup form with a bunch of question will stop users from signing up.
Maximize conversion signup form in eDM
Maximize conversion by reducing fields.
(From Socially stacked)
  • Provide incentives to users
    • Reward users with valuable returns.
    • Try to imagine that why users should subscribe your newsletter. No one would sign up if no returns provided. Users will still quit if they do not find any values from your newsletters. On the other hand, you may send useful sales information to users regularly.