2014年2月24日 星期一

What’s the impact of Facebook's acquisition of Whats App?


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eMarketing news - Facebook buys Whats App

What do you think of Facebook's acquisition of Whats App? If you are promoting products or services via Whats App, you may need to prepare for the impact of the acquisition on your future marketing strategies. For example, the service quality and charges of Whats App, etc.

 
Now, there are 3 million Hong Kong Whats App users and over 450 million global Whats App users…
  • Will the acquisition boost or reduce the number of users? Number of Whats App users affects the market size which you can target.
  • Will the service of Whats App remain stable? Delay of even failure to send message can largely affect your marketing strategies.
  • IWhats App adopts new charge mechanism, will this affect the cost of Whats App marketing?


WhatsApp goes down for three hours just days after $19B acquisition by Facebook

The instant messaging service's 450 million users were concerned when they couldn't log on to the app, but many quickly turned to Twitter to make fun of the outage.

It may have been bought for $19 billion earlier this week, but that doesn't mean WhatsApp is immune from problems.

The instant messaging service, just bought by Facebook, went down on Saturday, leaving its 450 million users worldwide wondering what was going on - and with no messages to look at .

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Facebook to buy messaging app WhatsApp for $19bn

Facebook has bought messaging app WhatsApp in a deal worth a total of $19bn (£11.4bn) in cash and shares.

It is the social networking giant's biggest acquisition to date.

WhatsApp has more than 450 million monthly users and is popular with people looking to avoid text messaging charges.

In a statement announcing the deal, Facebook founder Mark Zuckerberg described WhatsApp's services as "incredibly valuable".

WhatsApp allows users to send messages over internet connections, avoiding text messaging fees. The company claims it is currently registering one million new users a day.

It makes money by charging users a subscription fee of $1 per year, although it offers a free model as well.

As an eMarketer, get ready anytime! Let’s share your ideas with us!

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