2014年3月28日 星期五

立即透過電郵推廣建立客戶忠誠度及持久的關係


你預計能從電郵推廣獲得什麼呢﹖能以更多金額更大的訂單,得到在不同社交媒體中最高的投資回報率 [ROI] (以 $1 投資賺取 $40 收入)﹖電郵推廣所帶來最珍貴的回報其實是顧客忠誠度,並協助你達到口碑營銷。可是,很多電郵推廣員都忽略了電郵推廣所建立的顧客忠誠度。事實是只要你增長顧客忠誠度,達到口碑營銷,你的市場推廣就會自動化,因為你忠誠的客戶會為你宣傳品牌。在這過程中,電郵推廣能為你擔當增長顧客忠誠度挽留客戶的角色。

Grow customer loyalty and lasting relationship via Email Marketing now

閱讀中文版本 >>

What do you expect from email marketing? Highest ROI ($40 revenue for only $1 investment) among different social media via more and larger orders? The most valuable return from email marketing is actually customer loyalty, which leads you to word-of-mouth marketing. Many email marketers overlook the customer loyalty that email marketing grows. However, the fact is that once you grow customer loyalty and achieve word-of-mouth-marketing, your marketing becomes automatic as your loyal customers will promote your brand for you. In this process, email marketing can work to grow customers loyalty as well as retain customers.

2014年3月24日 星期一

8 個達到成功電郵推廣的關鍵

Read English version >>

很多推廣員都不清楚電郵推廣的威力,有些電郵推廣員亦因為找不到電郵推廣的有效性而選擇放棄。但是,要達到有效的電郵推廣是需要適當的策略配合的,而這些策略往往都被電郵推廣員忽略。

來看看 8 個達到成功電郵推廣的關鍵

8 Steps to Successful Email Marketing

閱讀中文版本 >>

Many marketers do not know how powerful email marketing is. Some email marketers give up email marketing as they do not find the effectiveness from it. Yet, proper strategies are necessary to achieve effective email marketing, and these strategies are always neglected by email marketers.

Let’s see 8 Steps to Successful Email Marketing!

2014年3月20日 星期四

追蹤量度你的電郵推廣有多成功吧!

電郵追蹤報告Email measurement

超過 30% 電郵推廣員都忽略追蹤報告的重要性,他們只寄出電郵而不分析收件人的活動。但是,追蹤報告是極大化電郵推廣的利潤的不二法門,它是進行電郵用戶分類改善評價電郵活動的先行提件。


Measure your success of email marketing!

Measurement_Email_Marketing
More than 30% email marketers overlook the importance of measurement. They send out the email and do not analyze the recipients’ actions. Yet, measurement is a must to maximize the revenue reaped from email marketing. It’s the prerequisite of segmentation, improvement as well as evaluation of eDM campaign.


2014年3月18日 星期二

有效的電郵推廣策略 – 電郵用戶分類

Segmentation 電郵用戶分類

電郵用戶分類 (Segmentation) 是創造相關及參與度高的電郵內容所必須的,因為每個客戶都是獨一無二的,所以把相關的電郵在適當時間寄給有興趣的讀者才能轉換讀者為商機。電郵用戶分類是滿足客戶需要的必要步驟,把你的聯絡名單根據相似的特點分類,才能協助你特別製作相關及有價值的電郵內容給讀者,獲得稱讚。

電郵推廣用戶分類的表演 Email Marketing Segmentation Performance嘗試回想你個人的電郵行為﹕你會打開經常寄給你相關及有趣的電郵的寄件者所傳送給你的電郵,對嗎﹖相關的電郵不止提升寄件者名聲改善傳送率減少 SPAM 舉報,它亦能吸引讀者參與,提升 8% 點撃率,與沒針對性的電郵活動相比,平均只能產生 3% 點撃率。

Powerful email marketing strategies - Segmentation

閱讀中文版本 >>

SegmentationTo create relevant and engaging email, segmentation is a must in email marketing. Send right content to right person at right time as every customer is unique. Segmentation is necessary to reach customers’ need. Segmenting your send list into groups with similar particulars enables you to tailor make relevant and valuable email content to wow your audience.

Email Marketing Segmentation Performance
Just think of your personal email behavior: you will open email from a familiar sender who tend to send you relevant and compelling email, right? Relevant email content not only augments your sender reputation and thus drives delivery rate and reduces SPAM complaint rate, it also captivates users and induces 8% click rate, compared to untargeted eDM campaign, only 3% click rate is generated on average.

2014年3月17日 星期一

你不知道的 5 個影響寄件人名聲的因素

Read English version >>

eDM_SPAM_issue83% 的電郵傳送問題均是由寄件人名聲導致,不止收件人,ISPs (Internet Service Provider 互聯網服務提供商) 亦會根據你的名聲決定是否接收你的訊息。若你被 ISPs 評定為不可信的寄件者,你的電郵將會被傳送至垃圾郵件 (SPAM) 文件夾。看看 5 個決定寄件者名聲的因素。

  5 個影響寄件者 / IP 名聲的因素 


1.  高 SPAM 舉報率 


當收件人舉報你的電郵為 SPAM,他們的郵箱提供商會把你的電郵地址列為黑名單,封鎖所有你寄給收件人的電郵。郵箱提供商亦會計算你被舉報為 SPAM 的次數,每當電郵用戶舉報你的電郵為 SPAM,都會影響郵箱提供商如何處理你發出的電郵,例如把你所寄出的電郵直接傳送至 SPAM 文件夾或是用戶的收件箱。
* 僅記你的 SPAM 舉報率不應該超過 0.1%

Here are 5 determinants of sender reputation which you don’t know


eDM_SPAM_issue
83% of deliverability issues are caused by sender reputation. Not only recipients, ISPs will also determine whether to accept your message based on your reputation. Your email will be delivered to SPAM folder if ISPs rate you as untrustworthy sender. Let’s see 5 factors determining your IP reputation.

  5 determinants of sender / IP reputation 


1.  High SPAM complaint rate 


When a user marks your email as SPAM in their Inbox, their mailbox providers will blacklist your email address, blocking any of your future emails to that user. Mailbox providers also measure the amount of spam complaints your email addresses receive over time. Every time a user marks your email as spam, it counts towards their mailbox provider's decision whether to mark all emails from your domain as spam or send them through to inboxes.
* Remember that your SPAM complaint rate should not over 0.1%

了解及解決 6 個導致來自收件人的 SPAM 舉報的因素


 你有 SPAM (垃圾郵件) 的煩惱嗎﹖

SPAM 未經許可的大量訊息,多會被郵箱提供戶過濾,42% 電郵推廣員指出 SPAM 過濾器阻礙他們寄出電郵訊息,是電郵推廣的一個大阻力。

遇上以下兩個問題,SPAM 絕對能導致電郵活動的失敗
  1.  收件人舉報你的電郵為 SPAM
  2. 你的訊息被傳送至 SPAM 文件夾
可是,大部份推廣員煩惱如何處理 SPAM 問題只因為他們不知道被評定為 SPAM 的根本原因,只要明白 SPAM 問題的根本原因,就能採取預防措施避免 SPAM 問題。

 2 個導致 SPAM 困擾的主要原因﹕
  1. SPAM 舉報率
  2. 低寄件人 / IP 名聲

Get rid of 6 key factors causing SPAM complaints from recipients!


 Are you troubled with SPAM?

SPAM means unsolicited bulk message which will be filtered by mailboxes providers. 42% of email marketers point out that SPAM filters are hindering them from delivering email message. You will reach the FAILURE of email campaign if:
  1. Recipients complain your email as SPAM 
  2. Your messages are delivered to SPAM folder
However, most of the marketers are troubled with handling SPAM issues as they do not know the underlying reasons of being regarded as SPAM. SPAM can be avoided with precautions once you understand the rationales behind. 

  2 main causes of SPAM issue

  1. High SPAM complaint rate
  2. Low sender / IP reputation

2014年3月8日 星期六

Mobile-friendly eDM 模板製作指南


在上一篇文章,我相信你已經感受過什麼是 responsive 的設計,亦發現到手機電郵推廣的驚人威力,但究竟如何可以製作一個 responsive 的電郵模板呢﹖

CSS3 media queries 是製作 responsive 電郵模板的關鍵,它們能使你的電郵配合不同手機裝置的規格:
  • 瀏覽器視窗的寬度和高度
  • 裝置的寬度和高度
  • 裝置方向,例如橫向/縱向 
  • 解晰度                                                                            (Rachel Andrew)
CSS3media_queries_responsive_eDM_template
只要使用 media queries,就能檢測到用戶所使用的手機裝置,電郵模板亦能配合不同手機裝置的規格。但是,受用家歡迎的郵箱提供戶 Gmail 並不支援 media queries,所以,嘗試用其他方法設計 responsive 電郵模板吧!


Definitive guide of mobile friendly eDM template


In the previous blog, I believe you’ve already experienced the responsive design and the amazing power of mobile email marketing. So, how to make a responsive email template?

CSS3 media queries are the key of responsive email template. They enable your email to fit specifications of various types of mobile devices:
  • Width and height (of the browser window)
  • Device width and height
  • Orientation i.e. landscape / portrait
  • Resolution                                                                        (Rachel Andrew)
CSS3media_queries_responsive_eDM_template
By adopting media queries, the devices used by users can be detected and the email template will fit in different mobile devices. Yet, Gmail, which is a popular mailbox provider, does not support media queries. Thus, try to design your eDM template in a responsive way.