2014年4月28日 星期一

4 步即可在電郵活動中分享更多圖片及影片


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作為電郵推廣員,你或有很多吸引的內容,希望與你的讀者分享。但是,你亦明白你不能把它們都放到電郵中。作為 UFOSend 的用家,只要 4 步,你就可以更多有趣的內容豐富你的電郵,只需使用 merge tag,你的讀者就能以一下點撃獲得更多獨一無二的圖片與片段。

4 Steps to enrich your email


As an email marketer, you may have lots of compelling stuff which you would like to share with your audience. Yet, you also know that you can’t put all of them in your email. As UFOSend users, you can enrich your email by sharing more pictures and files with your subscribers in 4 steps. By using merge tag, your readers can get unique images and videos by only one click.

2014年4月24日 星期四

7 個創作出色電郵內容的貼士


電郵的內容能決定你的電郵推廣是否成功。有些推廣員投訴他們從電郵推廣所得到的是﹕取消訂閱。然後,他們就評價電郵推廣是一個無效甚至無用的推廣工具,這絕對是一個天大的誤會。導致取消訂閱的是電郵內容、名聲、甚至是電郵活動的頻密程度。讀者能從寄件者名字辨認你嗎﹖你有寄相關的電郵內容給對的人嗎﹖你有實現在讀者訂閱電郵時,你所許下的承諾嗎﹖更重要的是,你有在發放垃圾郵件嗎﹖試想想這些問題,你就會明白導致取消訂閱的原因是什麼。

先從電郵的內容開始吧,大部份的推廣員面對電郵內容時已經卻步,但你千萬別停止,只要知道以下 7 個方法,你就能從電郵推廣驅動更高的回報。

7 golden tips of creating stellar email content


Content of your eDM is quite decisive to the success of email marketing. Some marketers complain that what they get from email marketing is: unsubscription. Then, they rate email marketing as ineffective and even useless marketing tool. This is definitely a huge misunderstanding. What cause unsubscription are email content, reputation and even frequency of eDM campaign. Can readers recognize you via sender name? Are you sending relevant email to right audience? Have you realized what you promised to give readers when they subscribe your newsletter? Most importantly, are you spamming users? Try to think of these questions and you will understand what the causes of unsubscription are.

Let think of what content should be written in one email first. Most of the marketers stop at this step. Hey! Don’t do that! Just make sure you know 7 rules below. You will be able to drive higher return on investment from email marketing.

2014年4月17日 星期四

使用個人電郵為寄件者,大大降低電郵傳達率

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Email_Client永遠不要以私人電郵地址為電郵活動的寄件者,例如 @yahoo.com@google.com,或 @hotmail.com。使用私人電郵地址會降低電郵傳送率,或使你的電郵被傳送至垃圾郵件 (SPAM) 文件夾。

Using personal email as sender drops email deliverability

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Email ClientsNever use personal email, say @yahoo.com, @google.com, or @hotmail.com, as your sender in eDM campaign. Using personal email as sender can drop email deliverability and direct your emails to SPAM folder.

2014年4月11日 星期五

從 Samsung Galaxy S5 的推出中抓緊潛在商機

Samsung Galaxy S5
Samsung Galaxy S5
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Samsung Galaxy S5 今日在香港正式發售,最注目的新特點一定是與 PayPal 的合作。配合 S5 的指紋掃描器,用戶不需輸入密碼,就能透過 PayPal 進行更安全的付款。用戶利用他們的指紋,就能更方便及安全地進行線上購物,因為他們不再需要在手機上儲存密碼 (這能減低遺失手機的損失,小偷不能盜取你的資料)。

這新特點最重要的影響是更多的用戶會在手機進行線上活動,而不是在桌上型電腦。由於很多線上商店都採用 PayPal 作為付款閘口 (PayPal 在全球擁有 1.4 億活躍用戶,在 2013 年的手機支付量已達到 270 億美元,並持續上升),Samsung 與 PayPal 的合作無疑會推動更多用戶在手機購物,進行大部份線上活動。這代表什麼﹖作為網上商店推廣員,試想想線上購物的步驟:

Grab potential leads from the release of Samsung Galaxy S5

Samsung Galaxy S5
Samsung Galaxy S5
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Samsung Galaxy S5 is released today in Hong Kong. The most noticeable new feature must be the partnership with PayPal. With S5’s Finger Scanner, users can make more secure payments via PayPal without entering password. It’s much more convenient and secure for users to shop online as passwords are no longer required in mobile. It reduces the loss incurred by losing mobile as no one can steal your password.

The most important implication of this new feature is that more and more users will have online activities in mobile rather than desktop. As many online shopping carts adopt PayPal as payment gateway (there are more than 142.6 million active PayPal users worldwide, mobile payment volume of PayPal already reaches 27 billion US dollars in 2013, and keep rising), Samsung’s partnership with PayPal will definitely drive more mobile shoppers and more online activities will happen in mobile. What does this mean? As an online shop marketer, let’s think of the steps of online shopping:

2014年4月9日 星期三

UFOSend 製作 SPAM-free 電郵指引 [Part 2]

No more SPAM problemRead English version >>

上一篇文章解釋了你應該如何處理電郵中的圖片,而這篇文章將承接上篇文章,繼續介紹多 3 個擺脫 SPAM 過濾器的技巧,讓你在製作電郵時使用。繼續創作 SPAM-free 電郵吧!

Definitive guide of creating SPAM-free email [Part 2]

No more SPAM problem閱讀中文版本 >>

The previous blog explains how you should handle images in email. This blog will then continue share 3 more tips to get rid of SPAM when you are making email. Let’s continue to create SPAM-free email.

2014年4月7日 星期一

UFOSend 製作 SPAM-free 電郵指引 [Part 1]

SPAM 過濾器 SPAM filterRead English version >>

如果要寄電郵到收件人的收件箱,而不是垃圾郵件箱,你在設計電郵時已經需要留意電郵的結構內容,特別是你花心機設計的吸引人的圖片。要是你的圖片導致你的電郵被傳送到垃圾郵件箱,或者甚至被網絡服務提供者 [ISP] 封鎖,你可以怎解決呢?以下是 3 個處理電郵圖片的策略,協助你解決垃圾郵件 [SPAM] 的問題。

UFOSend definitive guide to SPAM-free email [Part 1]


To reach your audience in their email inboxes rather than SPAM folder, you have to design the email with cautions, especially for the eye-catching images which you must have paid lots of effort on. What if your compelling images make your email into SPAM folder or even being blocked by internet service providers [ISP]? Here are 3 tactics of how to put images in your email in order to get rid of SPAM.


2014年4月4日 星期五

電郵推廣如何創造高質素商機﹖

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獲得更多高質素的商機是很多電郵推廣員的目標,透過電郵推廣,寄出個人化及相關的電郵能有效地接觸更多高質素的商機,達到口碑營銷。但是,很多電郵推廣員就算 花費大量金錢購買或租借名單,亦 不能 擴展客源,創造新的商機。

原因很明顯,購買或租借的名單上的用戶未必是適合你的顧客,或者他們甚至對你的產品或服務完全不感興趣。試想想,你會聆聽甚至相信一個不熟悉的品牌嗎﹖我會忽略所有我所不熟悉的品牌給我的宣傳訊息。根據 Forrester Research,只有 20% 顧客會聆聽品牌給他們的訊息,無論品牌是熟悉或不熟悉的,他們只當那些宣傳訊息是廣告。在顧客願意與你溝通前,必須給予他們有用的訊息,建立信任及忠誠度。

How does Email Marketing create new quality leads?

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Reaching more quality leads must be the aim of many email marketers. Thru email marketing, word-of-mouth marketing and more and more quality leads can be approached effectively by sending personalized and relevant email. However, many email marketers fail to grow their customer base and create new leads even they spend a lot purchasing or renting data list from vendors.

The reason is obvious. Users in the data purchased may not be your targeted customers and they may be even totally not interested in your business field. Just imagine, will you listen to an unfamiliar brand and even believe in it? I just ignore all the brands I do not know before. According to Forrester Research, only 20% of consumers will listen to what a brand says, no matter they know the brand or not. They just regard saying from a brand as advertisement. Trust and loyalty are necessary before asking the customers to talk with you.