2014年5月26日 星期一

重新邀請不活躍讀者參與

Read English Version >>

Reengage_inactive_subscribers如你的訊息能被順利地寄到收件箱,恭禧你!你已經解決了電郵推廣中最大的困難了。但要達到有效的電郵推廣,還須解決一個問題,就是﹕如何能使收件人打開並閱讀你的電郵?

第一步是定期從電郵名單移除不活躍的訂閱者,TBC Corporation 是其中一個透過移除不活躍的訂閱者,提高差不多 40% 電郵傳送率的成功例子。由於電郵信箱提供者會以收件人參與度評價寄件人名聲,及評定寄件人是否在發送垃圾郵件,所以移除無效或過時的用戶能提高信用分數,改善郵件傳送率,把郵件傳送到收件人的收件箱。例如,如何能傳送郵件到 Gmail 的主收件箱?答案是提高收件人參與度。Gmail 會根據收件人的參與度,決定把你的郵件分類到哪個類別。

Reengage inactive subscribers now


Reengage_inactive_subscribersYour message has gotten into your customers' Inbox. Congratulations! You've tackled one of the great difficulties of electronic marketing. There's just one hurdle. How do you stay in that Inbox, and increase your chances of getting read?

The first step is to regularly separate inactive subscribers from your email list. TBC Corporation is one of the successful case whose delivery rate of eDM campaign increases by almost 40% by removing inactive email users. Since many email providers score your sender reputation based on users’ engagement, removing invalid users can help raise your score and improve your messages' chances of reaching an Inbox. For instance, how to reach the primary inbox in Gmail? The answer is to boost recipients’ engagement rate. Gmail will determine how your email goes depending on engagement level. 

2014年5月20日 星期二

健康電郵名單的重要性

Read English Version >>

以過時或購買的電郵名單發放電郵,只會浪費你的努力和時間,更甚者,會影響你品牌的名聲。不少商家亦發現合時及優質的電郵名單對電郵推廣有很大作用,以下是 3 個原因。

 1. 顧客意願 

The importance of good email list hygiene

閱讀中文版本 >>

Spreading your message to an old or purchased email list not only wastes your effort and time, but also potentially harms your brand's good name. More than ever, businesses are finding it vital to keep their lists up to date and free from redundant addresses. Here are 3 reasons.

 1. Consumers’ preference 

2014年5月14日 星期三

5 個 eDM 編碼貼士


Read English Version >> 

 1. 使用表格 (Table) 


電郵的風格 (Style) 是製作設計電郵中最難處理的一環,這是因為不同電郵用戶端會以不同方法解讀編碼,有些電郵用戶端甚至會忽略 Style 的編碼。因此,採用被廣泛電郵用戶端支援的 Table 是編寫 Style 的最佳做法。但是,不要只為 Table 設定 Style,取而代之,為每一個單元 (Cell) 設定 Style
<table cellspacing="0" cellpadding="10" border="0">
        <tr>
                <td width="80"></td>
                <td width="280"></td>
        </tr>
</table>                                           (Campaign Monitor)
再者,確保在 Table Cell 中沒有多餘的空白位置,因為一些電郵用戶端會在 Table 周圍加上邊界及充,若 Cell 內有過多的空白位置,就會影響你的整體設計。

5 Golden rules of coding eDM


閱讀中文版本 >>

Here are 5 coding tips you must not ignore when creating eDM.

 1. Use Table 


Styles in emails are the most difficult stuff to be handled in creating eDM. It is because email clients will read the coding in different ways. Some of the email clients even ignore the style coding. Therefore, table, which is widely supported by email clients, is recommended for coding style. Yet, do not set the style for the table only. Instead, set the style for each cell.
<table cellspacing="0" cellpadding="10" border="0">
        <tr>
                <td width="80"></td>
                <td width="280"></td>
        </tr>
</table>                                                   (Campaign Monitor)
Moreover, make sure there is no whitespace which is not necessary in table cells. Some email clients will put extra margin or padding around the table, and thus affect your overall design.

2014年5月7日 星期三

4 個你必須知道的設計電郵圖片貼士

email_design_tipsRead English Version >>

每一個電郵推廣員都希望創作一個吸引的電郵,在讀者打開電郵的一剎那,奪得讀者的注意力。但是,複雜的設計、或是忽略了一些設計細節,都會破壞你花在設計電郵設計上的努力。以下是 4 個關於電郵圖片的貼士,在設計電郵前先認識它們吧!

4 design tips you must know for using images in eDM


email_design_tips閱讀中文版本 >>
 
Every email marketers wish to create an eye-catching eDM which catches readers’ attention once they open the eDM. Yet, too complex design or design without cautions can destroy your effort. Here are 4 tips regarding images you must know before creating an eDM.