2014年7月25日 星期五

收集顧客反饋,提高顧客忠誠度

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email_marketing_survey

想不到要發送什麼電郵給你的顧客嗎﹖線上問卷是一個很好的策略,能有效邀請你的客人參與,改善電郵活動的表現。4 個原因說明發送問卷是一個很好的電郵主題:

 1. 重新邀請不活躍的訂閱者 


根據 Informz,問卷調查能產生最高的電郵開啟率及點撃率組合,分別是 36.6% 及 33.39%。以吸引人的贈品或折扣配合,問卷調查一定能低成本重新邀請你的訂閱者參與,甚至提高再訂購的意欲。

Survey your customers to boost loyalty

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Don’t have any ideas of what to be sent to your customers? Online survey is good strategy to engage your customers as well as improve performance of email campaigns. Here are 4 reasons of sending survey:

 1. Re-engage inactive subscribers 


According to Informz, survey can generate the highest combination of email open rate and click rate, 36.6% and 33.39% respectively. Survey with attractive incentive can definitely re-engage your subscribers with low cost and even boost re-order.

2014年7月18日 星期五

讓你的業務在這夏季升溫吧!

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Summer Time! 68% 企業在夏季亦遇到銷售額下降的問題,你是不是其中之一呢? 不論你的業務是否與夏季有關,夏天是提升客戶忠誠度及銷售額的好時機。

 1. 夏季大減價及免費送貨 


如果你的業務與夏季有關,那現在是時候宣傳你的產品及服務了! 透過電郵推廣,你能提供一些折扣及優惠給訂閱者,以增加他們的忠誠度。如果你有經營線上購物網站,你亦可提供免費送貨服務。夏季是一個絕佳的時機提高銷售額及品牌知名度,以增加非旺季的再下單率。

Heat up your business this summer!

閱讀中文版本 >>

Summer Time! 68% of companies experience decrease of sales during summer time. Are you one of them? No matter you are summer business or not, summer is moment to boost customers’ loyalty and sales.

 1. Summer Sales with free shipping 


If you are summer business, then it’s your time to promote your products now. Through eDM, you can provide discounts or offers to your subscribers to grow their loyalty. Great to provide free shipping if you are running an online shopping cart too. Summer is a great time for you to boost sales and brand awareness which grow re-order rate in off-peak seasons.

2014年7月9日 星期三

Gmail 新增港式中文!


2 日前,Gmail 新設 13 種語言,包括:南非荷蘭語、亞美尼亞語、阿塞拜疆語、中文(香港)、法語(加拿大)、加利西亞語、格魯吉亞語、高棉語、老撾語、蒙古語、尼泊爾語、僧伽羅語及祖魯語。現在,Gmail 能支援多達 71 種語言,94% 的互聯網使用者都能利用自己的母語使用 Gmail

而究竟港式中文與台灣中文有什麼分別呢?Gmail 指出收件匣是台灣所使用的中文,收件箱是香港所使用的中文。你可以瀏覽至「設定」頁,感受港式中文!

Gmail is now available in Hong Kong Chinese!


2 days before, 13 new languages were supported in Gmail, including: Afrikaans, Armenian, Azerbaijani (Azeri), Chinese (Hong Kong), French (Canada), Galician, Georgian, Khmer, Lao, Mongolian, Nepali, Sinhala, and Zulu. Now, Gmail is availble in 71 languages in total, which cover 94% of Internet users.

So, what's the difference of using Hong Kong Chinese rather than Taiwanese Chinese? As Gmail points out, the display of inbox, 收件匣, which is used by Taiwanese is now replaced by 收件箱, which is used by Hong Kongers.

2014年7月7日 星期一

你個人化了你的訊息嗎 ?


個人化電郵內容
不論訊息內容是即將舉的活動,或是答謝他們的購買,個人化的訊息讓讀者感到親切感。當收件人收到為他們特製的電郵,能讓他們感到你的誠意。根據 eConsultancy, 94% 企業指出個人化能達到商業的成功。可是,當通用的訊息能導致市場推廣的失敗,70% 的公司仍然未有個人化他們的訊息。個人化是十分簡單,能根據用戶個人資料,例如姓名、性別、地點,及他們的線上行為或下線消費體驗。

Have you personalized your email messages?


Personalization
Sending personalized messages to your customers, whether to notify them about upcoming offers or thanking them for a purchase, gives the impression that your business cares for them. This is particularly true when different recipients receive different offers tailored to their individual shopping experience. As per eConsultancy, 94% of corporations point out that personalization can lead to business success. Yet, while generic email messages can turn your marketing into failure, 70% of companies still don’t personalize their email messages. Personalization is simple and can be done based on users’ profile, i.e. name, gender, location, and their online behaviors or offline consumption experience.