2014年8月27日 星期三

6 個自動回復電郵提高 44% 利潤

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如果你具備自動化的電郵技術 –  自動回復功能 (Autoresponder) ,電郵推廣絕對是最具成本效益的市場推廣工具去推動 400% 投資回報率 (ROI)
   擁有越多 Autoresponders,你就能獲得更多銷售訂單
                                                                                             
- Perry Marshall
Autoresponder_automated_email_marketing75% 曾經使用 Autoresponders 的企業指出 Autoresponders 對他們的銷售及市場推廣業務十分重要。透過 Autoresponders,他們達到超過 45% 的平均電郵開啟率,甚至提高 44% 市場推廣所產生的利潤

更重要的是,Autoresponders 能被預定,或者由顧客特定的動作觸發,這表示你只需預早設定電郵發放時間及觸發條件,就準備好賺取利潤。

6 Autoresponders boosts 44% revenue

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Email marketing is definitely the most cost-effective marketing tool to drive 400% ROI, if you have the automated email technology -  Autoresponder .  
 The more autoresponders you have, the more sales you’ll get over time.
                                                                                              - Perry Marshall  
Autoresponder_automated_email_marketing75% of corporations who have used autoresponders pointed out that autoresponders were vital to their sales and marketing. They achieved over 45% average email open rate and even boosted 44% of revenue generated from marketing via autoresponders.

Most importantly, autoresponder can be scheduled or triggered by customers’ specific actions. This means you can set all of the schedules and triggers beforehand and then you’re all set to reap
the profit.

2014年8月21日 星期四

Gmail 的 52 個快捷鍵


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你知道 52 Gmail 快捷鍵嗎?利用 52 個快鍵,你就能成為管理 Gmail 的專家。只需更改一個設定,你就能使用 52 個快鍵。

在設定中啟動鍵盤快捷鍵吧!

Here is the Gmail Cheat Sheet


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Do you know all 52 shortcuts of Gmail? With 52 Gmail shortcuts, you can manage Gmail like a guru. Just change one of your settings, you can use all 52 shortcuts.

Let’s turn on the “Keyboard Shortcuts” in settings!

2014年8月12日 星期二

減低取消訂閱率及 SPAM 舉報率

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你的取消訂閱率超過 1% 嗎? 如果是,你就要留意了。什麼原因導致取消訂閱? 又能怎樣避免它們?

先看看電郵用戶的習慣︰
  1. 75% 電郵用戶取消訂閱不相關的電郵
  2. 21% 讀者會以舉報垃垃郵件 (SPAM) 為取消訂閱的方法
  3. 43% 訂閱者會舉報由不可信的發件者名稱和電郵地址發送的電郵為 SPAM
  4. 69% 電郵用戶會根據電郵主題決定電郵是否 SPAM
  5. 35% 電郵用戶會根據電郵主題決定是否打開電郵

Lower unsubsription and SPAM report rate

Reduce_Email_Unsubscribe_Rate閱讀中文版本 >>

Is your unsubscribe rate over 1%? If yes, you should be alert to it. What are the reasons of unsubsription? How to get rid of them?

Let's see the habit of email users:
  1. 75% of email users unsubscribe irrelevant emails
  2. 21% of readers will complain the email as SPAM rather than click unsubscribe
  3. 43% of subscribers will report email as SPAM with untrustworthy sender name or sender email
  4. 69% of email users decide if the email is SPAM based on the subject line
  5. 35% of email users open the email based on the subject line

2014年8月1日 星期五

4 個製作線上問卷的貼士


上一篇文章介紹了發送問卷調查的好處,但是,用戶分類 (Segmentation) 的有效性亦會被資料收集的方法影響。這篇文章就會教你如何製作問卷,仔細閱讀吧!

4 tips of preparing online survey


In last blog, we have discussed about the benefits of sending survey. Yet, effectiveness of segmentation will also be affected by how you collect data. We will discuss about 4 tips of preparing survey in this blog. Here you go!