2014年11月14日 星期五

在即將來臨的假期提高線上銷售額!

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Holiday_Email_Marketing中國「光棍節 – 雙十一」早前剛剛完結,八成的中國智能手機用戶都會在當天於線上購物,在去年,「光棍節」當天的銷售額高達 $57.5 億,而在剛過去的「雙十一」當天的銷售額必然超過這數字。Oops! 你錯失了「雙十一」的時機嗎? 不要緊,聖誕節快將來臨! 當 NRF 預測今年的假日銷售額會提高 4.1%,Shop.org 亦預測下一個假期節日的網路銷售額會上升 8 – 11%

當 71% 的顧客選擇只於網店選購商品,44% 的顧客會在網店選購假日禮品,這表示你一定要準備好你品牌的網路形象。不夠說服力嗎? 根據 Splashscore,40%顧客會於購物前在線上搜尋 12 種相關資訊,大約 50% 的顧客會在線上關注你的推廣優惠,而顧客在你的實體商店裡所花的每一元中,有 $0.36 被你品牌的網絡形象所影響。因此,如何在線上經營你的品牌,絕對能影響你的銷售額及訂單。

Boost online sales in the coming holiday!

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Holiday_Email_MarketingDouble Eleven, the Chinese Single Day when 80% of Chinese smartphone users would do online shopping, has just passed. Last year, the sales amount reached $5.75 billion and it must be surpassed by the sales amount of this year. Oops! You missed Double Eleven? Never mind. Christmas is coming! While NRF predicts the holiday sales of this year will grow 4.1%, Shop.org also forecasts digital sales will increase 8 – 11% for the coming holiday season.

While 71% of shoppers choose to shop in online-only stores, 44% of consumers will do holiday shopping online. It means that you must get ready for your online presence! Still not convinced? According to Splashscore, 40% of consumers will do research online for 12 sources of information before making a deal. Around 50% of shoppers will keep track of your sales and promotions online. Your online presence can affect $0.36 of every dollar spent in your offline store. Hence, how you build up your brand online can really affect your sales and orders.