2014年11月14日 星期五

Boost online sales in the coming holiday!

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Holiday_Email_MarketingDouble Eleven, the Chinese Single Day when 80% of Chinese smartphone users would do online shopping, has just passed. Last year, the sales amount reached $5.75 billion and it must be surpassed by the sales amount of this year. Oops! You missed Double Eleven? Never mind. Christmas is coming! While NRF predicts the holiday sales of this year will grow 4.1%, Shop.org also forecasts digital sales will increase 8 – 11% for the coming holiday season.

While 71% of shoppers choose to shop in online-only stores, 44% of consumers will do holiday shopping online. It means that you must get ready for your online presence! Still not convinced? According to Splashscore, 40% of consumers will do research online for 12 sources of information before making a deal. Around 50% of shoppers will keep track of your sales and promotions online. Your online presence can affect $0.36 of every dollar spent in your offline store. Hence, how you build up your brand online can really affect your sales and orders.

Yet, too rush to start social media marketing? Never mind! Let’s start email marketing! Email marketing will be the most efficient marketing channel to grab Christmas order for you. Here are several tips of preparing the holiday eDM:


 1. Provide discounts in eDM 


45% of consumers only order when they receive email campaigns with discounts. Of course, larger discounts must captivate more customers.


 2. Provide free shipping in eDM 


42.3% of online shoppers regard free shipping as important factor to shop online. Even if you really can’t offer shipping services, remember to state clearly in eDM where customers can pick up their orders. These pickup locations should be convenient to go.


 3. Personalize the eDM 


Do not send out mass message to all of your send lists. Segment your database and send relating and engaging eDM to your customers.


 4. Automated eDM 


Prepare sets of automated eDM which can be triggered by recipients’ actions. The coming holiday will last from now to next year. If you fail to capture leads in this Christmas, set an autoresponder to grab them in new year. Also, automated thank you email and after-sales survey can elevate customer loyalty.


 5. Mobile-friendly eDM 


In 2013, mobile sales reached 21.8% and it is expected to grow a lot in 2014. 69% of shoppers would do holiday shopping via mobile and one-third of consumers even would like to get holiday promotion thru mobile. So, it’s vital to make your eDM mobile-friendly. One-quarter of online shoppers comment that user-friendly promotional materials like websites and eDMs are necessary for them to shop online. Responsive eDM template will be the effective tool which can drive 21% higher open rate.

Don’t wait! Grab every potential lead in the coming Christmas now!

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