2014年12月15日 星期一

Equip with the most powerful email marketing tool – responsive email template!

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Responsive Email Template for Email MarketingChristmas is next to us! Are you ready to wow your customers? Get prepared to capture Christmas leads thru mobile! Responsive email template is a must for your holiday marketing.

What is responsive template? With responsive email template, your customers do not need to zoom in or out to read your email message. On the contrary, the responsive email will fit the mobile device size automatically, so that your customers can have the best email experience. But how can it help to grow sales?

Still remember the role of mobile sales? Mobile sales reaches 21.8% and 69% of shoppers do holiday shopping via mobile and one-third of shoppers prefer to receive holiday promotion thru mobile. (Click here to read more on how to grab holiday leads >>) To seize the holiday mobile sales, mobile email marketing with responsive email template will be the most effective tool.

According to Yesmail, 52% of emails are opened in mobile. While non-responsive email template captures 9.8% clicks, responsive email template captures 11.9% of clicks, which is 21% higher.

Let's see how much revenue responsive email template  can increase for you:

Responsive Template Grow Revenue in Email Marketing

Moreover, when increasing number of email users choose to read email thru mobile, 80% of them will delete the email immediately if the email doesn’t render good in mobile.

What? You are waiting your customers to reopen the email in desktop? Forget it! Only 3% of email users will reopen same emails in more than one device. If 52% email’s opens occur in mobile, you have to grab half of the email leads in mobile. (Recall more on how responsive email template helps to grow business here >>)

However, responsive email template requires lots of time and skills on production. Moreover, currently NOT ALL email clients support the technique (media queries) which is necessary for making responsive email template.

Here is the list of apps which support responsive email template:

media queries_responsive email template_email marketing

Although responsive email template works the best email experience, some email marketers cannot accept the imperfection. In this case, mobile-friendly email template would be the best solution if you are pursuing perfect and consistent email template.

Click here to get the definite guide for mobile-friendly eDM template >>

Trade-off between visual appearance and practicality is always necessary for email marketing. While responsive email template can drive the highest click rate, it is not supported by all email clients or mobile operating system. Although mobile-friendly email template is not the best email template solution to drive engagement, it fits most of the email marketers’ demand. What would you choose?

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Source:
EDMdesigner
Marketingcharts

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