2015年3月28日 星期六

準備好復活節電郵活動了嗎?

UFOSend 復活節祝賀

節日問候是電郵推廣中重要的一環,它能有效地增長顧客忠誠度,甚至提高訂單量。現在是時候準備好你的復活節電郵活動了! 你完成了嗎? 再檢查一次你的復活節電郵有沒有符合以下 4 點,從而產生商機吧!

 1.  把你的商品或服務與節日連上關係 


「復活節快樂!」你會對這類節日祝賀留有印象嗎? 當然不會。所以不要發出只有簡單祝賀的節日電郵。要從眾多的節日祝賀電郵中突圍而出,你必須給予你的讀者一些有價值的資訊。例如,如果你是旅遊業的推廣員,你的電郵內容可包括一些旅遊貼士或旅遊套票。如果你是時裝店的推廣員,為什麼不介紹一下春季時裝呢? 我明白你的生意可能與節日扯不上關係,所以一直煩惱應該怎樣製作電郵內容。在這情況下,提供一些優惠或紀念品給讀者或可提高他們的忠誠度。

 2.      電郵中不要使用推廣銷售的腔調 


如果把你的產品或服務與節日連上關係太困難,提供一些折扣優惠或者是唯一的解決方法。但是,你必須小心選擇在電郵中使用的腔調。推廣銷售的腔調絕對會把你的電郵甚至品牌降格。緊記節日祝賀的電郵是要傳遞給顧客你的關心,以及價值,推廣訊息只會使你的顧客感到困擾。

 3.      節慶設計 


設計節日電郵時,你亦可使用有別於普通每月電郵通訊的主題及設計。當你的讀者信箱已經滿滿都是其他節日電郵,他們只會花費數十秒掃過電郵。因此,一個吸引人的電郵設計及內容是節日電郵所必須的。之前亦提過,「XX節快樂」是絕不會引起讀者的興趣,甚至會被投訴為垃圾郵件。嘗試以更現實,更人性的腔調與你的顧客分享節日的歡樂,傳遞出你的喜悅和樂趣。例如,如果你將會與同事舉辦節日派對,你可以拍下一些照片,然後以電郵與讀者分享,使讀者亦能感到你的歡樂。通常這些能反映公司日常運作的電郵都能抓住讀者的注意力。

 4.      個人化你的祝賀 


個人化能有效地表達出你的顧客的關懷,你可以發送一個以名字個人化的電郵,甚至一個根據顧客喜好,特別製作的電郵。然後,以一個與該顧客聯繫的同事名字作結尾,絕對比以公司名字作尾好得多。

你的復活節祝賀夠吸引了嗎? 與你的顧客一同享受復活節吧!


Email your customers in coming Easter!

UFOSend Easter's Greeting

Now is the last minute to prepare your Easter greeting! How is your Easter campaign? Here are 4 tips for you to double check if your Easter card is ready to generate leads. Check it out!

 1.   Relate your products /
   services with Easter 


“Happy Easter!” Will you get impressed by this type of greetings? Of course not. Never simply send out seasonal greetings with just a simply blessing. Provide your readers with valuable information in the greetings so that your eDM can stand out from crowds of seasonal greetings. For example, if you are marketers in travel industry, your eDM can include travel tips or travel packages. How about if you are just a boutique owner? Show your new Spring items! I know that some of you may be in trouble with the eDM content as your business is totally irrelevant with festivals. How do you think of simply providing discount or freebies?


 2.      Do not use promotional tone in the eDM 


Yes, if it is too difficult to relate your products with the seasons, discount given in eDM may be the only solution. Yet, be careful with the tone used in the eDM. A promotional tone used will cheapen your edm, even your brand. Bear in mind that the seasonal greetings should convey your care and value to your customers. Promotional message will drive your customers crazy.

 3.      Festive design 


Do use different themes and designs for the seasonal eDM. When your customers’ inboxes are clogged with seasonal greetings, they will just scan the emails and spend few seconds on them. Thus, an eye-catching design and content is a must for seasonal greetings. As mentioned before, “Happy ______” will not entertain readers and may even be reported as SPAM. Be more humane like sharing your festivities with customers and spreading your joy and fun. Say, if you are going to have party with your colleagues, do take pictures and share them in eDM, so that your audience can enjoy the festivals with you. While those pictures show your real life in company, they can catch your readers’ attention.
 

 4.      Personalize your greetings 


Personalization works great to show your care to customers. Do send out a personalized eDM with your customers’ names or even send out eDM which is tailor made according to your customers’ preference. Ending with your colleagues’ names, who are connecting with those customers, will even work better than just ending with the company name.

Is your Easter greeting eDM attractive enough? If not, revise it and schedule it! Enjoy Easter with your audience!


2015年2月27日 星期五

2015 年電郵推廣貼士 – 讀者最愛接收優惠卷!


新年快樂! 你的電郵推廣在 2014 年表現如何呢? 根據 Econsultancy 2014 Email Marketing Census,接近 70% 公司評價電郵推廣能產生「很好或不錯」的 ROI (投資回報率)。電郵推廣的表現大大超過其他線上推廣的渠道。平均來說,電郵推廣能 1 元的開支,產生超過 44 元的收益,它的投資回報率是一個你永遠不能想到的巨大數字,440%。當其他線上推廣渠道如 SEO PPC 佔線上推廣總收益 75%剩餘的 25% 就單單由電郵推廣所產生

92% 企業亦以電郵發佈產品資訊,但是,不同的電郵客戶端 2014 年開始為電郵按優先順序分類,電郵訂閱者參與電郵的程度紀錄就是優先順序的重要準則。所以, 2015 年你必須提供更加多有價值的資訊給你的讀者。

電郵推廣

什麼類型的電郵推廣內容會吸引到讀者呢? 72% 的電郵用戶指出他們會為了優惠卷或贈品訂閱電郵,70% 電郵用戶亦有透過電郵兌換折扣優惠。包含優惠卷或折扣的電郵往往是你的讀者最想收到的電郵,它能有效地提升讀者的忠誠度。當讀者習慣了閱讀你的電郵,甚至愛上你的品牌,他們就會持續閱讀你的電郵的習慣。70% 電郵用戶指出他們不會錯過喜歡的品牌所發出的電郵訊息,66% 的線上顧客亦提到他們會在接收電郵推廣信息後下訂單購買產品。

55% 的美國公司亦以電郵推廣推動銷售額,因為電郵推廣能產生超過 10% 的總銷售額。這證明你必須裝備上先進的電郵推廣策略及技術,才能符合 2015 年的電郵推廣趨勢。在 2015 年,個人化及實時電郵推廣訊息對你的讀者參與度會變得越來越重要,在適當的時間發送相關的電郵給對的讀者能提升 14% 購買意欲,及 18% 推介的可能性。電郵名單的分類及針對不同客戶使用不同的策略亦是發送相關電郵訊息所必需的。


Email Marketing tips in 2015 – Subscribers love coupons!


Happy Chinese New Year! How is your email marketing performance in 2014? According to Econsultancy’s 2014 Email Marketing Census, nearly 70% companies rated email marketing as ‘excellent or good” for ROI (return of investment). Performance of email marketing still surpasses all other online marketing channels. Averagely, email marketing can generate over $44 as return on every $1 spent. The ROI is an enormous number, 440%, which you never imagine. While 75% of digital revenue is created by different online marketing channels like SEO or PPC, 25% of digital revenue is solely generated by email marketing.

92% of business spreads out their product information via email. Yet, different email clients ,like Gmail, start to prioritize emails and sort the emails into various categories in 2014. Your subscribers’ engagement history will be the criteria of prioritization and sorting. Therefore, you must provide more valuable information to your audience in 2015. 

Email Marketing Statistic

So what eDM content will captivate readers? 72% of email users pointed out that they would subscribe email for coupons or freebies. 70% of them had also redeemed the discounts via email. Emails with coupons or discounts can effectively boost your readers’ loyalty as this kind of emails is what your audience love to receive. Once they get used to your email and even fall in love with your brand, they will keep opening your email as habit. 70% of email users said that they would never miss the emails from their favorite brands. 66% of online shoppers have made orders just because of receiving email marketing messages.

While 55% of USA companies rely on email marketing as it creates more than 10% of total sales, you should get equipped with advanced email marketing strategies and technology to fit 2015 email marketing trends. In 2015, personalized and real time email marketing messages become more important to engage your audience. Sending right eDM content to right person at right time can increase 14% to intention of purchase and also 18% to likelihood of referral. Segmentation and targeting are necessary for sending right messages too.


Reference
Adestra
Benchmark