2015年2月27日 星期五

2015 年電郵推廣貼士 – 讀者最愛接收優惠卷!


新年快樂! 你的電郵推廣在 2014 年表現如何呢? 根據 Econsultancy 2014 Email Marketing Census,接近 70% 公司評價電郵推廣能產生「很好或不錯」的 ROI (投資回報率)。電郵推廣的表現大大超過其他線上推廣的渠道。平均來說,電郵推廣能 1 元的開支,產生超過 44 元的收益,它的投資回報率是一個你永遠不能想到的巨大數字,440%。當其他線上推廣渠道如 SEO PPC 佔線上推廣總收益 75%剩餘的 25% 就單單由電郵推廣所產生

92% 企業亦以電郵發佈產品資訊,但是,不同的電郵客戶端 2014 年開始為電郵按優先順序分類,電郵訂閱者參與電郵的程度紀錄就是優先順序的重要準則。所以, 2015 年你必須提供更加多有價值的資訊給你的讀者。

電郵推廣

什麼類型的電郵推廣內容會吸引到讀者呢? 72% 的電郵用戶指出他們會為了優惠卷或贈品訂閱電郵,70% 電郵用戶亦有透過電郵兌換折扣優惠。包含優惠卷或折扣的電郵往往是你的讀者最想收到的電郵,它能有效地提升讀者的忠誠度。當讀者習慣了閱讀你的電郵,甚至愛上你的品牌,他們就會持續閱讀你的電郵的習慣。70% 電郵用戶指出他們不會錯過喜歡的品牌所發出的電郵訊息,66% 的線上顧客亦提到他們會在接收電郵推廣信息後下訂單購買產品。

55% 的美國公司亦以電郵推廣推動銷售額,因為電郵推廣能產生超過 10% 的總銷售額。這證明你必須裝備上先進的電郵推廣策略及技術,才能符合 2015 年的電郵推廣趨勢。在 2015 年,個人化及實時電郵推廣訊息對你的讀者參與度會變得越來越重要,在適當的時間發送相關的電郵給對的讀者能提升 14% 購買意欲,及 18% 推介的可能性。電郵名單的分類及針對不同客戶使用不同的策略亦是發送相關電郵訊息所必需的。


Email Marketing tips in 2015 – Subscribers love coupons!


Happy Chinese New Year! How is your email marketing performance in 2014? According to Econsultancy’s 2014 Email Marketing Census, nearly 70% companies rated email marketing as ‘excellent or good” for ROI (return of investment). Performance of email marketing still surpasses all other online marketing channels. Averagely, email marketing can generate over $44 as return on every $1 spent. The ROI is an enormous number, 440%, which you never imagine. While 75% of digital revenue is created by different online marketing channels like SEO or PPC, 25% of digital revenue is solely generated by email marketing.

92% of business spreads out their product information via email. Yet, different email clients ,like Gmail, start to prioritize emails and sort the emails into various categories in 2014. Your subscribers’ engagement history will be the criteria of prioritization and sorting. Therefore, you must provide more valuable information to your audience in 2015. 

Email Marketing Statistic

So what eDM content will captivate readers? 72% of email users pointed out that they would subscribe email for coupons or freebies. 70% of them had also redeemed the discounts via email. Emails with coupons or discounts can effectively boost your readers’ loyalty as this kind of emails is what your audience love to receive. Once they get used to your email and even fall in love with your brand, they will keep opening your email as habit. 70% of email users said that they would never miss the emails from their favorite brands. 66% of online shoppers have made orders just because of receiving email marketing messages.

While 55% of USA companies rely on email marketing as it creates more than 10% of total sales, you should get equipped with advanced email marketing strategies and technology to fit 2015 email marketing trends. In 2015, personalized and real time email marketing messages become more important to engage your audience. Sending right eDM content to right person at right time can increase 14% to intention of purchase and also 18% to likelihood of referral. Segmentation and targeting are necessary for sending right messages too.


Reference
Adestra
Benchmark